This post is part of our live coverage of FinovateSpring 2014.
Next,
Insuritas launched its
SmartCART technology that helps bank customers shop for and compare insurance products:
“The SmartCART Technology™ platform allows millions of online banking customers to access a supermarket for financial products entirely inside a bank’s online ecosystem. SmartCART provides the same shop, compare, buy, single-checkout, and post-sale online account management experience as Amazon.com but features consumer and small business insurance products from multiple carriers who use SmartCART to compete on coverage.
SmartCART features buy online, instant issue, online fulfillment for all purchases, takes a single payment from the consumer, reconciles to all carriers providing coverage, and creates an online “Insurance Account” that is available to the customer through the bank’s or e-tailer’s web portal.”
Presenting: Jeffrey Chesky (CEO) and Matthew Chesky (SVP)
Product Launch: April 2014
Metrics: Founded 1998, $10M Series A raise in Q2 2012 from private investors, 60 FTE, $18M+ in sales in 2014, 70+ bank & credit union partners, launched on Overstock.com, 2M+ per month free product impressions, $1.4M supporting sales per month, 76% of product sales revenue renews YOY
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)
HQ: East Windsor, CT
Founded: 1998
Twitter: @Insuritas