How they describe themselves: SuperMoney helps people compare financial services. In fact, to date we’ve helped millions of people shop for loans, investments and other financial related products. As a financial services aggregator, SuperMoney partners with the world’s leading banks and financial service companies to empower consumers with a KAYAK-like comparison shopping experience. Based in Santa Ana, CA, SuperMoney was founded by a team of industry veterans. To learn more, visit www.supermoney.com and follow @SuperMoney on Twitter.
How they describe their product/innovation: The SuperMoney loan offer comparison tool makes shopping for a loan easy and transparent. Users submit a single credit application and receive competing pre-approved loan offers from leading online lenders. The process is not only convenient, but empowering as well.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed