FinovateEurope 2012 / eToro
Presenter Profile:
How they describe their product/innovation: eToro’s newest innovation on its social trading platform OpenBook is Tag Trading, which allows users to create personalized and detailed trading strategies that they can easily implement in minutes. It supports copy trading with a very detailed analysis/filter tool to enable users to create their own customized, people-based portfolio. Investors can filter and dissect the largest trading community by different dimensions such as Activity, Risk, Performance and Instruments traded and pick a personalized trader line-up for their people-based portfolio. The visual implementation resembles e-commerce filtering mechanisms, ensuring seamless and intuitive dissection of large data sets to achieve fast and meaningful results.
Contacts:
Bus. Dev. & Press: Alon Levitan, Head of Strategic Marketing, alon@etoro.com
Sales: Zvika Pakula, Chief Marketing & Sales, zvika@etoro.com
Website: www.etoro.com
Blog: www.etoro.com/blog
HQ Location: Limassol, Cyprus
Company Founded: January 2007
Product Being Demoed: eToro OpenBook
Product Launched: February 7, 2012
Metrics: eToro currently employs 190 professionals, with offices in the US, Europe, and Australia. To date, the company raised $16.6 million. Right now eToro has over 1.75 million registered users.
- Key Executives
Jonathan (Yoni) Assia (CEO), Zvika Pakula (Chief Marketing & Sales)
Key Stats
- Key Board Members
David Assia (Chairman of the Board), A. Basher (Director), G. Gamzu (Director), Santo Polity (Spark Capital), Howard Lindzon (StockTwits)
- Key Investors
BRM Group (www.brm.com), Howard Lindzon (Social Leverage, www.socialleveragellc.com), Spark Capital (www.sparkcapital.com)
- Key Customers
eToro is a social trading platform that appeals to every consumer and to every level of trading experience.