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MX to Power Ent Credit Union’s Money Insight Tool

Financial data expert MX landed a new Colorado-based client this week. Ent Credit Union will integrate MX’s digital money management (DMM) technology into its Money Insight tool.

DMM gathers and augments the data, then presents financial insights to clients to help them better manage their money and meet their financial goals. Money Insight allows users not only to track their accounts at Ent Credit Union, but it also aggregates their account information from other financial institutions, allowing them to have a unified view of finances in a single place.

Ent’s more than 300,000 members, who can access the tool for free, can also use DMM to track spending, manage debt, and create budgets. Describing the mission of the tool, Ent’s VP of Electronic Banking, Tanan Miles, said, “It’s just one more way we’re delivering on our credit union’s mission to improve our members’ financial quality of life.”

“…We’re basically helping people get to know their finances better than their Amazon shopping cart,” said Nate Gardner, chief customer officer at MX. “…We know financial clarity and guidance are key to delighting members. The MX data platform gives Ent powerful tools that make that happen – increasing member loyalty while driving profitable growth,” he added.

MX was founded in 2010 and is partnered with more than 1,800 financial institutions and 43 of the top 50 digital banking providers. Headquartered in Lehi, Utah, MX is a six-time Finovate Best of Show winner, having most recently presented at FinovateFall 2017, where it demoed Discovered Accounts.

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