This post is part of our live coverage of FinovateAsia 2013.
“The Smart Offers solution sources a huge volume of offers from the open coupons and deals networks. Merchants can upload offers via a merchant portal in the back end. There is also a bank manager portal that enables financial institutions to view, select, and approve offers they want delivered to their customers. Plus, banks and merchants will get offer analytics.
On top of that, Smart Offers’ iCube Super Relevancy engine learns user intent in click time and delivers super relevant offers at the right moment via digital channels without spam and friction. Thus, banks experience higher conversion on a scale never seen before, resulting in dramatic increase in revenue.
Smart Offers solution can be easily integrated to existing infrastructure, can be hosted on-premise or by software-as-a-service model.”
Presenting Arif Ansari (CEO) and Yusuf Ansari (COO)
Product Launch: November 2013
Metrics: 20 employees in California & India
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, and licensed
HQ: Dublin, CA, USA
Founded: October 2013