When it comes to payment and savings account services designed for minors, most large banks have stayed on the sidelines. In fact, much of the development has come from fintechs that layer kid-friendly tech on top of existing bank accounts.
This bank-fintech partnership is exactly what Chase is relying on for its new bank account for kids that it is launching this week in collaboration with Greenlight, a company that provides financial tools for children. The new offering, Chase First Banking, aims to help parents manage allowances, complete and check off chores, monitor spending, and help kids save towards a goal.
“Families are juggling so many more responsibilities today than ever before,” said JPMorgan Chase Head of Digital for Consumer and Community Banking Allison Beer. “To help, we’ve made it easy for parents to manage kids’ allowances, keep track of chores and teach important financial skills from within the Chase Mobile app.”
The accounts have three features that encourage kids to earn, spend, and save. The Earn function allows parents to set allowances and assign chores and allows the child to check off when each chore has been completed. The Spend tool provides kids with their own prepaid debit card that they can use to shop at stores that their parents have approved. Parents have ultimate control of the card and can lock or freeze it at any time. The Save function helps the child set aside money toward a goal and allows parents to move funds, as well.
Chase First Banking accounts, which are aimed at grade school children, are available for free to Chase retail deposit account customers. The bank already offers checking and savings accounts tailored to high school and college-aged users.
Founded in 2014, Greenlight competes with startups such as Oink and FamZoo. In addition to the Earn, Spend, and Save features offered with Chase, Greenlight’s B2C offering, which costs $5 per month, also offers a Give tool and will soon launch an Invest feature. The company rebranded earlier this year which helped it double its growth and set it on track to double again by the end of the year. Late last year Greenlight raised $215 million. The company is valued at $1.2 billion.