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FinovateAsia Sneak Peek: The WAAY

A look at the companies demoing live at FinovateAsia on October 14 through 15, 2019 in Singapore. Register today and save your spot.

The WAAY’s Lifestyle Banking platform helps banks understand people and become a Lifestyle Assistant for their customers.


  • Deeply personalized lifestyle content based on VALS (values and lifestyle) profiling with over 300 attributes
  • Lifestyle first, money management second
  • Micro-value every day

Why it’s great
Banking soon will shift from a traditional, commoditized approach to a new, non-banking premise and The WAAY’s platform would be the core personalization engine to talk to customers about the things they want.


Ivan Kochetov, CEO
Kochetov has spent many years in data analysis labs with a focus on understanding people’s behavior based on data that banks have inside.

Kirill Lisitsyn, CBDO
Lisitsyn has spent 11 years in operational and management consulting for the financial sector, including working for major players such as Accenture and Mastercard.