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Experian and Neustar Partner to Empower Marketers with More Data

Proving that data is power when it comes to marketing, two Finovate alums with massive amounts of data have combined forces. Neustar and Experian began working together late last month to pool their data to help marketers find and onboard customers.Screen Shot 2016-07-08 at 7.54.12 AM

The solution combines Neustar’s Omnichannel Onboarding, a data onboarding solution, with the new digital data co-op from Experian Marketing Services, as well as Experian’s data quality, matching logic and global media partnerships.

The end result is a solution that will enable marketers to pool their customer data, allowing Neustar and Experian to find customers online. The companies are calling it a “digital data exchange.” In an interview with Beet.TV, Brienna Pinnow, Experian’s director of product marketing, said that by bringing together the “two huge data leaders” the companies are “taking onboarding to the next level.” Pinnow describes the offering as a “paid plus co-op sort of mentality,” and added, “Now you can reach even more people because we have such a large linkage pool for advertisers to leverage.”

26921703840_8f53012cb8_kNeustar’s Andrew Artemenko, senior director of digital strategy, debuted PlatformOne at FinovateSpring 2016

Founded in 1999, Neustar debuted PlatformOne at FinovateSpring 2016. PlatformOne helps marketers identify and understand their customers while offering insight into reach and frequency. The Virginia-based company recently partnered with Twitter in Spain to help marketers optimize their campaign spending by offering insights using its MarketShare DecisionCloud planning tool.

Experian last demoed at FinovateFall 2012, where it debuted Premium Pre-qualification a credit-screening tool. Late last month the company announced that Freddie Mac will leverage Experian’s FICO scores to offer investors the information they need to value credit-risk transfer securities.