How they describe themselves: Do you want to find your best customers online? Neustar provides industry-leading tools to measure your complete digital marketing portfolio, across channels, including offline transactions.
With PlatformOneTM Neustar, Inc. (NYSE:NSR) is the first real-time provider of cloud-based information services, enabling marketing professionals to securely access rich datasets and create powerful targeted audiences.
Neustar has a suite of products designed around privacy and security, giving our partners confidence when trusting us to measure and deliver customer insights.
How they describe their product/innovation: Our PlatformOne solution can uniquely bridge offline (call center, stores, direct mail, TV) and online channels to provide three fundamental advantages to marketers within the financial services industry: 1) Identify their best customers, prospects and product affinities to deepen existing customer relationships; 2) Understand their customers by widening their perspective to include online and offline activity 3) Reduce waste in digital investments by providing precise views into reach and frequency.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)
Press: Donna Estrin, Director of Analyst Relations, firstname.lastname@example.org & Carolin Bachmann, Senior Public Relations Manager, email@example.com
Sales: Andrew Artemenko, Senior Director, firstname.lastname@example.org