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eToro Reaches 13 Million Users, Spurred by COVID-19

photo credit: Hans Eiskonen on Unsplash

Across the globe, many people have shifted their attention to focus on two things: their health and their finances. Fintech companies have stepped up in recent weeks to help citizens with the latter. In fact, many are seeing record app downloads, usage, logins, and a surge of new users.

eToro is one such fintech. In fact, the U.K.-based company recently announced it has now reached 13 million active users. This milestone comes in part thanks to the comparatively large number of new users that have registered in the first quarter of this year. eToro saw more than a fourfold increase in the number of new users in the first quarter of 2020 than it saw in the first quarter of 2019.

“Coronavirus induced market volatility has been a focus for media globally and has brought the topic of investing increasingly onto people’s radars,” said eToro CEO Yoni Assia. “We have seen a large increase in trading volumes on eToro since the start of 2020 from both new and existing users.”

Activity on the stock-trading platform has also ramped up this year, with stock trading transactions increasing by 3x since January 1. Much of this activity can be attributed to the fact that eToro launched commission-free stock investing for its Europe-based users in May.

As for what’s next, eToro said it plans to expand its commission-free stock investing to users in the U.S. and Asia Pacific regions later this year. The company also noted that it plans to ramp up its acquisitions to keep up with customer demand.

EToro is, by all accounts, in the middle of a growth spurt. In addition to its boosted user numbers and acquisition plans, the company is also in the middle of a hiring spree. It is currently seeking to fill 60+ job vacancies at a time when many fintechs are laying off or furloughing their staff.