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eToro Launches a Social Trading Index

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After the break, eToro took the stage with its social trading index:
“The Social Trading Index is an evolution of eToro’s CopyTrader technology, which enables users to copy the trading activity of any user in the network in order to create a diversified people-based portfolio. As a result of offering the ability to aggregate several users into a single social trading index, users are able to benefit from an even more diversified and controlled investment portfolio. Through CopyTrader and Social Index people have now been transformed into a new asset class, paving the way for a social approach to investing.”
Product Launched: August 2012
HQ Location: Limassol, Cyprus
Company Founded: 2007
Metrics: 190 employees with offices in the United States, Europe & Australia, $31.6M raised to date, more than 2.5M registered users
Twitter: @eToro
Finovate demo (demo video will be posted next week)
Introducing Johnathan Assia (CEO) and Tal Ben Simon (Director of Product Management)