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edo Interactive’s Real-Time Offers Use Geolocation


Next, edo Interactive demonstrated GeoCommerce and showed how its card-linked offers use geolocation:

“Following FinovateSpring 2011 where edo unveiled the world’s first ever real-time redemption of a card-linked offer, we’re returning in 2012 to take the next step forward in our vision to transform shopping and saving. 

The innovation we’ll demo – the ability for a purchase at one merchant to trigger the awarding of an offer to a second, nearby merchant in real-time – shifts the focus of mobile advertising from “check-in” to “check-out.” Introducing GeoCommerce by edo, the next wave of innovation in the card-linked offers space.”

Product Launched: May 2012
HQ Location: Nashville, TN
Company Founded: 2007
Metrics: $35M raised to date ($20M Series B raised in August 2011), 50 employees, live with more than 140 financial institution partners
Introducing Alex Gershman (SVP of Product Development) and Thomas Bernstein (Director of Product Development)