The business of helping parents provide financial education and savings for their children has been one of the more robust areas of innovation in fintech. One such company, UNest, based out of Hollywood, California, announced this week that it has entered a strategic partnership with Avibra to further its mission of bringing financial planning, saving, and investment solutions to parents and their kids.

“Together with Avibra, we are addressing three key areas for families – financial, insurance, and healthcare,” UNest founder and CEO Ksenia Yudina explained. “As the leading app to help parents save for their kid’s future, we have insight into other focus areas for our customers. Alongside pragmatic saving and investment tools, families need insurance coverage and access to healthcare. Avibra shares our customer-centric philosophy and desire to create solutions that empower underserved communities.”

Founded in 2019 and headquartered in New Jersey, Avibra is an app-based advisor offering free and affordable finance, insurance, and financial well-being benefits. These benefits include a la carte solutions such as increased life and AD&D coverage, telehealth and teletherapy services, as well as phone repair and roadside assistance. Courtesy of the newly announced strategic partnership, UNest customers will get access to a $10,000 complimentary AD&D insurance policy – with the option to earn up to $5,000 more in additional coverage. They will also have the ability to choose from Avibra’s a la carte benefits – via the company’s Dollar Benefits Store – at a cost of just $1 per week.

“We are both mission-driven companies and the close alignment in our ethos makes this collaboration a natural fit,” Avibra founder and CEO Yogesh Shetty said. “Similar to UNest, we believe that everyone deserves access to top-quality healthcare and financial solutions. Avibra’s team is focused on improving the lives of hard-working families. Through this partnership, we hope to inspire parents and their kids to be proactive in preparing for each life stage.”

To access Avibra, UNest customers use the UNest Rewards section of the company’s app. Founded in 2020, UNest has developed one of the largest collections of rewards partners offered via a savings and investment app. UNest also offers its customers cash back when they enroll and shop with more than 100 different national brands including Disney+, Old Navy, and Nike.

At the company’s Finovate debut in September, Garrett Gilbertson and Peter Mansfield demonstrated the UNest’s financial planning, saving, and investment app for families. UNest offers tax-advantaged investment accounts for children, giving young people an early opportunity to begin saving for higher education, a first car, a first house, or simply to pave the way for better financial security in adulthood. UNest’s gifting program enables parents to enlist the support of extended family members and friends to contribute to their child’s account.

UNest offers a regular account for $2.99 a month and a family account for $5.98 a month. The Family plan adds the ability to include up to five children in the plan, while retaining all the same features – multiple investment options, unlimited gifts from friends and family, cashback from UNest Rewards, and a savings calculator – as the regular plan. Both plans give parents complete visibility and control over how the money is invested and spent until the child reaches adulthood.

Photo by Emma Bauso from Pexels