Finovate Debuts: GoodData Helps Banks Put Their Data to Work

Finovate Debuts: GoodData Helps Banks Put Their Data to Work

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Every financial services organization produces data, but not all of them organize and “product-ize” the information because dealing with high data volumes is costly. GoodData seeks to help financial services companies monetize their data in a cost-efficient manner.

Blaine Mathieu, chief marketing and products officer, explains: “For us and for our clients, data and analytics are our profit center. We do this by helping you take your data, wrap it in analytics, and product-ize it and then distribute those products securely and on a massive scale.” Mathieu points out that “turning data into insight and finally into action is something we call a smart business application.”

At FinovateFall 2016 earlier this year, GoodData—used by companies across a range of industries—unveiled a product specifically for the financial services sector. The analytics delivered by GoodData help financial institutions personalize applications for clients’ needs, improve customer loyalty, and potentially increase sales.

Company facts:

  • Based in San Francisco
  • Founded in 2007
  • 42% of Fortune 500 companies use GoodData
  • Its network is made up of more than 40,000 global businesses across a variety of industries
29101696883_a1d2b6c568_kGoodData’s Blaine Mathieu, chief marketing and product officer, and Marco Mankerious, senior sales engineer, on stage at FinovateFall 2016.

We caught up with Roman Stanek, CEO and founder of GoodData, for a personal perspective on the company and its future plans.2fe61bd

Finovate: What problem does GoodData solve?

Stanek: The GoodData platform allows enterprises to take their latent data and turn it into a profit center. Customers embed analytics into their existing workflows to distribute customized analytics to their entire business ecosystem. GoodData allows you to launch data products in weeks or months, not years. Our team of experts support enterprises from inception through launch, and with thousands of successful launches we can help enterprises monetize their data assets quickly and easily.

Finovate: Who are your primary customers?

Stanek: GoodData’s primary customers are large corporations who have recognized the value in their data and are disrupting their markets by offering data products to their end users. GoodData works with companies in all verticals with the following industries leading the way: healthcare, media, retail, financial services, travel and hospitality, along with ISVs across all verticals.

Finovate: How does GoodData solve the problem better?

Stanek: By embedding analytics into the business users’ daily applications, thereby eliminating the need to toggle between applications, insight is delivered at the point of action. Given that most business users aren’t analysts, dashboards also provide suggested actions to front-line managers to easily make decisions.

Finovate: Tell us about your favorite implementation of your solution.

Stanek: One of my favorite implementations is with ServiceChannel, a facilities management company that has completely disrupted their market. Along with providing analytics to their customers, they’ve also provided data to the contractors vying for work who would not normally think about data analysis. They’ve also provided predictive analytics to their customers by bringing in weather and geography data to help gauge when they may need to contract for HVAC work prior to large storms or heat waves, as an example. We have dozens and dozens of examples of customers who have completely changed the way their industry looks at and uses data today.

Finovate: What in your background gave you the confidence to tackle this challenge?

Stanek: I became an entrepreneur in the mid-90s, and while there were some difficult lessons learned, as with any successful project, I enjoyed the challenge of building a team and a company. I am constantly innovating in the dynamic, high-tech sphere and have over 20 years’ experience to help guide my decision making.

Finovate: What are some upcoming initiatives from GoodData that we can look forward to over the next few months?

Stanek: GoodData is excited about helping companies building smart business applications to allow all those involved in the business ecosystem access to actionable analytics. We’re also very excited about how GoodData plays a role in AI with our predictive and prescriptive analytics capabilities.

Finovate: Where do you see GoodData a year or two from now?

Stanek: You’ll see GoodData partner with large SIs to expand our network and bring analytics to everyone in the business network. We’ll work with innovative companies interested in disrupting and transforming their industry. And we’ll continue to focus on our AI technology.

GoodData’s Blaine Mathieu, chief marketing and product officer, and Marco Mankerious, senior sales engineer, debuted at FinovateFall 2016:

Finovate Debuts: ProActive Budget

Finovate Debuts: ProActive Budget

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At FinovateFall 2016 in New York, ProActive Budget debuted a digital twist to cash envelope budgeting. Given the prolific, user-friendly financial management solutions of today, cash budgeting may seem dated, but it’s really not—many of us, myself included, have friends who still use this method of budgeting today. As the company’s adviser Ross Jardine said in ProActive Budget’s FinovateFall 2016 demo, “Personal finance apps don’t work. All those fancy graphs and charts rarely change behavior.”

ProActive Budget’s system works similarly to cash-envelope budgeting. But instead of opening an envelope and removing cash to spend in a certain category, users open the app and instantly load funds onto a specialized, prepaid card to make the transaction. As CEO and founder Ryan Clark says in the demo, the reason this works is that “both cash envelopes and ProActive require users to think before they spend … and that is the key to changing the behavior.”

Company facts:

  • $137,000 invested
  • 3 employees
  • Pre-sales
  • Live with 120+ users 2 weeks after Finovate demo
  • Founded in 2015
  • Headquartered in Utah
29101566893_f936eb82ab_kProActive Budget CEO and founder Ryan Clark demos the startup’s digitized cash-envelope budgeting system alongside Ross Jardine.

screen-shot-2016-10-28-at-10-36-29-amWe chatted with Ryan Clark, CEO and founder of ProActive Budget, for further insight into the startup and its goals for the long run. Clark has 10 years of experience as a personal finance adviser and has ranked in the top 10% of advisers nationwide.

Finovate: What problem does ProActive Budget solve?

Clark: Consumers want better budgeting, savings, and debt-elimination tools for their money. They want to teach their children about money and share or pay others easily. Financial institutions and advisers want better leads and user engagement, customer retention and acquisition. Employers want happier, more committed employees with fewer sick days and an easier way to do payroll

Finovate: Who are your primary customers?

Clark: We are B2C or B2B2C. Our customers are everyday people, but it may be delivered through existing B2B channels.

Finovate: How does ProActive Budget solve the problem better?

Clark: All existing budgeting apps fail to change spending behavior because they are reactive. You spend and then they tell you about it. They all lack the power to require thought at the critical moment of the purchase. Only cash envelopes have had this ability, but it’s cash-based. ProActive is cash-less and requires its users to think before they can spend, just like cash.

When the spending problem is solved, debt and savings take care of themselves. This builds trust, commits employees, reduces money fights with spouses, and makes people happier.

Finovate: Tell us about your favorite implementation of your solution.

Clark: Having come from the financial adviser/coach world, my focus was always in helping people create more wealth. I stopped selling investments because I saw that it did little for the masses. They needed more focus on the basics. Budgeting is one of those things where, if we solve it, everything else will take care of itself. It’s amazing! But there’s little money in it so the financial industry does nothing in that space.

My favorite implementation is through an adviser or coach. Our system will help instill the discipline the users want and get them out of the paycheck-to-paycheck grind and out of debt. It will move them along toward being a great saver and eventually a savvy investor because it gives them control—simple, easy, control.

Finovate: What in your background gave you the confidence to tackle this challenge?

Clark: I had a failure on some software we tried to build in my practice. I tried very hard to make a software initiative work. I read books about software and project management, but after a year we tossed in the towel. Six months later we organized ProActive and began building. This time I knew much better how to do software.

Finovate: What are some upcoming initiatives from ProActive Budget that we can look forward to over the next few months?

Clark: The most exciting is the release of our 2.0 version. This will give the currently available prototype a massive facelift and a host of new features. Watch for it in Q1 of 2017.

Finovate: Where do you see ProActive Budget a year or two from now?

Clark: In a year, I see us integrated with several banks, credit unions, adviser groups, and employers. Thousands are experiencing the peace and simplicity that comes from making choices before purchasing. They’re saving more, and their relationship with their spouse is better. They’ve had fewer money fights because of the increased communication and better decisions about money. Our testimonials page will be filled with such stories.

Check out ProActive’s live demo video from FinovateFall 2016 in New York:

Finovate Debuts: How the Kore Bots Deliver More than Your Average Chatbot

Finovate Debuts: How the Kore Bots Deliver More than Your Average Chatbot

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Enterprise software company Kore has a goal to simplify how customers engage with brands. The company’s out-of-the-box digital assistants and its Bots Platform offer a secure messaging service that fits highly regulated environments such as banks.

At FinovateSpring 2016 the company showcased Kore Bots, chatbots that deliver alerts, perform tasks, interact with customers, and generate reports. The bots offer an inexpensive way for a bank to interact with both employees and customers in a human-like way, making person-to-system interactions more conversational.

Banks have the option to use an “off-the-shelf” Kore Bot for a quick time-to-market messaging service or they can use the Bot Platform to build their own bots with a customized persona.

Company facts:

  • Beta launch: October 2015
  • Market launch of messaging platform with Kore Bots: February 2016
  • Market launch of Bots Platform: July 2016
  • 40+ customers in various stages of implementation
  • ~200 employees
KoreFSPresoKore’s Amit Aghara, SVP, solutions engineering, and David Schreffler, EVP, sales, presented at FinovateSpring 2016.

We spoke with Kore after the company’s demo at FinovateSpring 2016 in San Jose. Here’s our interview:

Finovate: What problem does Kore solve?

Kore: Kore bots take on the time-consuming, everyday tasks currently causing productivity barriers for today’s workforce, resulting from the number of systems and apps needed to do our jobs. This helps business leaders hit critical productivity rates by freeing staff of mundane tasks that weigh them down to focus on the work that matters—serving customers and growing the business.

Kore natural language processing, aka NLP-enabled bots also serve the customers of these businesses by infusing personalized, engaging, and instantly gratifying customer-service interactions where past omnichannel solutions have fallen short. For many businesses, this offers a solution for sustainable, personalized self-service. And via machine learning and artificial intelligence, the more that workforces and customers engage with Kore bots, the more they learn, and the more useful they become.

Finovate: Who are your primary customers?

Kore: Kore serves Fortune 500 companies that are leaders in technology, productivity, and customer experience. Some of our partners include SAP, Oracle, Microsoft, ServiceNow, Zendesk, IBM, and Salesforce.com.

Finovate: How does Kore solve the problem better?

Kore: Every Kore bot comes standard NLP-enabled [and uses] our NLP engine we’ve put 12 years into developing. This positions businesses for success at the onset, saving development work they’d typically need to do on their own. Kore also delivers a bots platform-as-a-service (PaaS), full of rich functions and features to support the most complex bot use-cases and requirements. Businesses can [either] choose from our more than 120 off-the-shelf bots, or choose to use our GUI-based bot-builder platform to easily design, develop, and deploy their own custom bots.
Whether it’s pre-built by Kore, or custom built, every Kore bot is NLP-enabled, to automatically process requests and execute commands via speech and text. Kore bots equip businesses to elevate systems and mobile apps already in place. Kore bots aren’t channel/device specific, making it possible for them to go across the channels and devices people use to communicate.

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Finovate: What in your background gave you the confidence to tackle this challenge?

Kore: Kore is founded by Raj Koneru, also the founder of KONY, the market leader in the mobility space of MADP, used by leading global corporate and government organizations (www.kony.com). KONY has reached the leader position in the Gartner’s magic quadrant in the shortest span of its existence. Prior to KONY, Raj also led successful ventures such as Intelligroup and Seranova.

In addition to our CEO’s vast success in the technology market, Kore also has an executive board of highly accomplished players, in addition to a development group with a strong track record in developing forward-thinking technological solutions.

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Finovate: What are some upcoming initiatives from Kore that we can look forward to over the next few months?

Kore: In a world where digital channels matter as much as physical channels, and customer experience has proven to impact loyalty, referrals, and the number of products and services bought or used per customer, businesses must invest to remain competitive. And they need to do so quickly. Kore is making this new conversational banking paradigm a reality through a concentrated set of solution bots to serve niche markets and functions within. Additional platform enhancements are underway to offer even greater flexibility for how companies choose to deploy bots. Messaging templates, video chat capabilities, and geo-fencing will be some of the additional features added to enhance the overall user experience.

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Finovate: Where do you see Kore a year or two from now?

Kore: We anticipate bots will be woven into the fabric of enterprises everywhere, helping businesses reduce operating costs, freeing employees to focus on the work that matters, and satisfying customers with a consistent, engaging experience across channels. With Kore as the leader for enterprise-grade bots and messaging, our success will only continue to grow as more top players harness the critical advantage of bots and their impact on enterprise employees and consumers alike.

Finovate Debuts: Cyberfend’s BotFender Detects Attacks in Real-Time

Finovate Debuts: Cyberfend’s BotFender Detects Attacks in Real-Time

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Cyberfend’s security solution detects account takeover, payment fraud, and stolen credentials. By blending human cognitive science with machine learning, the company’s fraud-detection system has nearly eliminated false positives or false negatives.

At FinovateSpring 2016, Cyberfend CEO Sreenath Kurupati demoed BotFender, software that offers real-time cyber-attack detection invisible to end users.

In his demo, Kurupati explains that hackers continuously evolve their patterns to circumvent new security implementations. Hackers even use machine learning to train bots to enter data in a human-like way to trick behavioral analytic security engines. So BotFender doesn’t block transactions by looking at the attack pattern, and instead applies algorithms and human-applied cognitive science methods that examine the integrity of the interaction to detect the usage of stolen usernames, passwords, and credit card numbers.

Company facts and figures:

  • Founded in 2014
  • Headquartered in Santa Clara, California
  • Protects nearly 1 billion transactions per month
  • Protects 200 million users across 50+ countries

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After Cyberfend’s demo, we interviewed the company’s CEO and cofounder Sreenath Kurupati (pictured above) to learn more about Cyberfend.

Finovate: What problem does Cyberfend solve?

Kurupati: Every other week we hear of a massive security breach at a large website. Through these back-end breaches, hackers steal millions of user credentials (including usernames, email addresses, passwords, credit cards and other personal information). Hackers know that most users reuse their login, password and other credentials across multiple web sites and services. So, hackers then replay these stolen credentials across the web (on all other web properties) in sophisticated attacks on login and payment pages.

Cyberfend protects web properties (and mobile applications) from stolen credential usage and fraud. They do so by detecting sophisticated attacks in real-time to prevent monetary fraud, account take-over and malicious new account signups.

Finovate: Who are your primary customers?

Kurupati: Every website and mobile application with a login or payment form (or any form) can use Cyberfend’s service—as they are vulnerable to credential-based attacks.

Cyberfend’s customers include leaders in multiple verticals such as ecommerce, file sharing and payments. Beyond these, we are also working closely with firms in banking, healthcare, cloud services, and education.

We currently protect more than a billion login and payment transactions every month, protecting more than 200 million user accounts, seeing traffic from 50+ countries. We are a fairly new startup (less than two years old) and this is indicative of the efficacy of our solution as well as the strong need in the market.

Finovate: What kind of metrics or facts about Cyberfend can we share with our readers?

Kurupati: Cyberfend provides a comprehensive bot/automation detection service. We do so with near zero false positives (this is unique and unprecedented in the security industry). In an industry lacking real metrics, Cyberfend makes a strong claim of near zero [for] both false negatives (hackers don’t get through) and false positives (good users never blocked).

Commercially today Cyberfend protects more than 200 million user accounts accessing services from 50+ countries. We see about 1 billion login and payment transactions using our services every month. One reason for the rapid growth in the use of Cyberfend is its efficacy in detecting sophisticated attacks.

GraphBot traffic is up to 3x that of human traffic

Publicly, we hear about some large attacks once every few weeks. However, it is relatively unknown that every consumer facing website is getting large numbers of bot attacks every day. The above chart is an example. You can see the green line indicating good human users on the site. It follows a specific circadian rhythm. The red line (bot attack traffic) within a day also shows a wide range of attacks—not a single continuous attack, but a continuous series of attacks. Also, it is interesting to note that bot traffic is sometime twice or thrice genuine user traffic. This is primarily the result of millions of stolen user credentials available in hands of fraudsters who also have sophisticated tools to launch such widespread attacks.

GlobeCyberfend’s dashboard

Cyberfend also provides customer dashboards for post-processing, management reports and also custom search analytics. These tools empower Cyberfend’s customers to make proactive decisions with their help.

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When a bot-detection solution like Cyberfend’s BotFender is deployed (in PoC or production), customers first notice to their surprise the level of bot attacks hitting them. Once the customers start actively blocking bots, based on BotFender’s recommendation, the attack volume starts to reduce. Hackers first try to increase their sophistication or change their attack methods of scripting stolen credentials. Soon, they move away to other targets.

Finovate: How does Cyberfend solve the problem better?

Kurupati: The stolen credential abuse problem is a hard problem. The attack scripts used by hackers tend to be fairly sophisticated. Furthermore, solving the problem with zero false positives makes this really challenging.

Cyberfend is using a different approach: cognitive science coupled with advanced machine learning and novel signal-processing methods. (As a security service company, we cannot reveal our solution. You can reach us to learn more: info@cyberfend.com).

Finovate: Tell us about your favorite implementation of your solution.

Kurupati: Our first large customer implementation was illuminating and something we remember very well. They are a sophisticated, large, cloud-service customer with a strong security and technical team.

The moment we got turned on, we immediately saw quite a bit of malicious login traffic. A lot of other security products don’t see action—they work more as insurance—and efficacy is not clear because attacks are rare. With web security, on the other hand, almost-constant attacks [are] happening, most of which go undetected. To see our product immediately catch these was very fulfilling.

Finovate: What in your background gave you the confidence to tackle this challenge?

Kurupati: The problems we are solving (login-password attacks, account takeover, stolen credit-card fraud) are unusual in an interesting way. There is no single way in which attackers hit a website, and furthermore, the attacks are constantly evolving. Tackling this problem requires expertise across multiple disciplines which is not typically found in many companies. Cyberfend’s team has this multifaceted background which has proven to be very helpful. The expertise includes security, machine learning, algorithms, CPU and machine architectures, networking, payments and computer vision.

Finovate: What are some upcoming initiatives from Cyberfend that we can look forward to over the next few months?

Kurupati: Cyberfend was in stealth until Finovate in San Jose (May 2016), but we were quietly working with some of the largest web companies on their web and mobile-security challenges. At Finovate, we demonstrated our core product, BotFender, a comprehensive bot/automation detection solution.

In the coming month, we hope to be present at various industry events—including conferences talking about our security approach and learnings—that can be applied widely to benefit the financial industry.

Finovate: Where do you see Cyberfend a year or two from now?

Kurupati: Cyberfend’s product is live and in full production deployment for nearly a year now.

In the near future, we hope to see widespread adoption of Cyberfend to protect login and payment transactions–both on web and mobile–across prominent financial services, ecommerce, and health care providers.

 

Finovate Debuts: How Blend is Reinventing the Mortgage Application Process

Finovate Debuts: How Blend is Reinventing the Mortgage Application Process

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Blend, whose name stands for better lending, uses a two-pronged approach that benefits both lenders and borrowers. The San Francisco-based company offers mortgage lenders white-labeled technology to help efficiently originate loans while giving applicants the smoother user experience they’ve come to expect.

In the company’s FinovateSpring 2016 demo, Blend’s Head of Product Pranay Kapadia, speaking about the mortgage-application process, asked, “How do we make this financial, stressful transaction as humanistic as possible, so it’s as though you’re working with a financial adviser?” Kapadia went on to explain that Blend’s mobile-first design walks users through the mortgage-purchase experience by asking questions, offering contextual help, and learning about each applicant’s unique needs.

Company facts:

  • Founded in 2012
  • 80+ employees
  • Helped originate $6 billion in mortgage loans in Q4 2015
  • One third of Blend mortgage applications take place on mobile devices
  • Almost half of Blend’s applicants fill out mortgage applications outside of customer-support hours
Blend’s Alec Roth, sales, and Pranay Kapadia, head of product, demonstrated at FinovateSpring 2016.

After the company’s FinovateSpring demo, we interviewed Nima Ghamsari, CEO of Blend.

Finovate: What problem does Blend solve?

Ghamsari: There are approximately $1.5 trillion in new mortgages created in the U.S. every year. Getting a mortgage has historically been a slow, document-mired process; however, Blend’s data-driven technology—combined with its elegant design—is working to address pain felt by lenders and borrowers. Here are some key challenges the industry faces today:

  • Buying a home is one of the biggest purchases any of us will ever make, yet the process remains difficult and opaque, particularly in light of all of the other things we are now able to do online, and on our mobile devices, such as hailing a ride on Uber, ordering groceries on Instacart, etc.
  • While there’s been a boom of data powering other industries, the mortgage industry hasn’t fully adopted the rich-data sources that can drive financial decisions. This means manual paper review and an overall analog process.
  • The traditional mortgage process is flooded with paper documents, wet signatures, and fax machines, a process that leaves customers in the dark and makes it impossible for lenders to provide an experience that matches the significance of the transaction.

Finovate: Who are your primary customers?

Ghamsari: Blend is partnering with some of the larger, more innovative banks and lenders in the country. We generally focus on having fewer, but higher-quality, relationships to drive success with our customers.

Finovate: How does Blend solve the problem better?

Ghamsari: Blend enables a best-in-class experience to consumers and data-driven efficiency to lenders:

  • A frictionless, end-to-end digital consumer experience, allowing for borrowers to interact with their lender in a modern, mobile- or web-enabled fashion.
  • Blend solves for the entire spectrum of consumers by being omnichannel: for a transaction as complicated as a mortgage, consumers can start the process online, take photos on their mobile device, then walk into a branch and have an employee handle some of the complicated questions in Blend, and head back to home to consult with their spouse before signing electronically.
  • By allowing the borrower to connect their financial accounts and income information digitally, they no longer have to search for documents to send to submit. Instead, they provide machine-readable information directly from the source, and the lender receives high-fidelity data that they can trust in [making] their credit decision.
  • Instead of keying core information into their system, information flows automatically through Blend. When new information is needed from the consumer to finalize the mortgage process, the borrower is immediately notified, giving both the lender and consumer full transparency [as to] where they are in the process.
Automated Follow-Up RequestsBlend’s co-piloting feature allows lenders and borrowers to fill out the mortgage application together in real-time.

Finovate: Tell us about your favorite implementation of your solution.

Ghamsari: We recently began working with a large mortgage lender on the East Coast. We got their team up-and-running in a matter of a few weeks, and they were taking loans from consumers of all types. One of the things I love about that particular deployment is that a 76-year-old borrower completed the entire mortgage process using Blend, with all of his documentation and information, in just over an hour. Can you imagine that? Prior to using our technology, document collection could have taken a week or longer and would have been almost entirely analog.

Finovate: What in your background gave you the confidence to tackle this challenge?

Ghamsari: At my previous company, we were working with a few of the largest financial services institutions directly after the financial meltdown. The mortgage problem was pitched to us as one of the largest problems in the country, with $10+ trillion at stake. When we arrived, however, what we saw took us by surprise. There were 50-year-old technologies powering largely paper-based processes. People were often spending time on tasks such as manually typing information from a document into a system or scanning and uploading a faxed document. And despite the fact that the data revolution already had happened in a few other industries, there were so many problems with mortgages that data was practically an afterthought.

The ‘eureka’ moment came when we realized the inefficiencies were partially a result of Silicon Valley and the tech industry largely ignoring this major part of the financial sector. I couldn’t name a deep technology company that was focused on solving the infrastructure for home lending, despite it representing a large part of national debt. I also got a sense of [how] the magnitude of the problem—[not only] the delta between where technology could be and where it currently was, [but also] the sheer dollar volume—was lost on many folks in Silicon Valley, and so if we didn’t set out to solve the problem, it likely wouldn’t be addressed at all.

Finovate: What are some upcoming initiatives from Blend that we can look forward to over the next few months?

Ghamsari: In addition to expanding connectivity to high-fidelity data sources for borrowers to prefill mortgage applications in minutes, we are looking forward to rolling out features to further enable airtight digital compliance for our lenders. Moreover, Blend is looking at ways in which intelligence can be used to dramatically compress the time it takes to underwrite a mortgage application, another huge efficiency sink in the mortgage process.

Finovate: Where do you see Blend a year or two from now?

Ghamsari: In the near future, the team at Blend is working to:

  • Create the most frictionless, end-to-end digital lending experience for consumers and lenders
  • Partner and allow third-party data providers to build connections and further remove friction from the lending process

Finovate Debuts: Civic’s Identity Verification App Launches Public Beta

Finovate Debuts: Civic’s Identity Verification App Launches Public Beta

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Identity network and fraud prevention company Civic offers a service that helps consumers confirm the use of their identity in real time. Today the company beta-launched its free consumer-facing app, marking the public availability of its identity network.

Civic debuted at FinovateSpring 2016 to help solve the person-not-present (PNP) problem (yes, CEO Vinny Lingham coined that phrase). “We’ve created a real-time identity-alerts service,” Lingham said at the start of his demo. He went on to explain how the company seeks to help consumers manage their identities by having more control over the use of their Social Security number.

Civic users receive a $1 million identity-theft-protection policy, plus access to a free identity-theft consultant-hotline. Both services are good for the life of their membership. Users receive a push notification or email each time their Social Security number is used with one of Civic’s partners. Civic’s partners currently include background checking services GoodHire and Onfido. The company is working to add more.

For more advanced security, users can request to approve or deny a transaction using a two-way authentication process on the mobile app. Banks that pay Civic a small fee receive an alert when the consumer denies a transaction, notifying them of potentially fraudulent purchases.

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Company facts:

  • Headquartered in Palo Alto, California
  • Founded in 2015
  • $2.75 million in funding raised
27162806296_e2609a6ee8_kCivic CEO Vinny Lingham and CTO Jonathan Smith demonstrated Civic’s Identity Verification app at FinovateSpring 2016.

Lingham_HeadshotWe interviewed Civic’s CEO Vinny Lingham, an entrepreneur who has founded three startups, including digital gift-card platform Gyft. Prior to founding Civic, Lingham was senior vice president of product development at First Data.

Finovate: What problem does Civic solve?

Lingham: There are a few problems with how Americans currently use identity numbers:

  • The Social Security number system was not built for identifying people uniquely, it was built to track Social Security benefits. Over the course of time, it has become the standard for identifying someone, which has evolved into a situation in which people can easily impersonate someone else remotely. There are no barriers for someone to use your Social Security number online or provide your Social Security number over the phone.

  • If your Social Security number has been used by someone else, then you have no way of knowing. If you have signed up and pay for services to protect your identity, you are alerted [only after] the fraud has taken place, not as it’s happening. Civic’s vision is to give control back to the user by allowing them to confirm the use of their Social Security number. We see a world where your Social Security number will not need to be a number you hide; you could print it on your business cards if you like, but if anyone tries to use it, you would have the ability to verify and stop the transaction before it happens.

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Finovate: Who are your primary customers?

Lingham: Civic appeals to anyone with a Social Security number who is seeking control over their personal data. Our service is ideal for individuals looking for a fresh and free alternative to traditional identity-theft-protection companies. Our mission is to provide members with real-time identity alerts and protection so that they can stop identity fraud before it happens.

Finovate: How does Civic solve the problem better?

Lingham: While there are many services that offer various types of identity protection, Civic is the only company that gives the user control over their own identity AND provides the service for free—making our overall approach to identity theft unique within the industry.

Finovate: Tell us about your favorite implementation of your solution.

Lingham: We have partnered with background checking companies such as Onfido and GoodHire, which allow consumers to be notified when background checks are conducted on them.

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Finovate: What in your background gave you the confidence to tackle this challenge?

Lingham: The previous company that I founded, Gyft, is one of the leaders in mobile and digital gift cards. Gift cards happen to be one of the biggest categories for online fraud, and we had to build robust systems to deal with it. After witnessing the challenges of online fraud, I realized that identity theft is a major problem, which is why we have so much fraud online. I set out to solve this problem.

Finovate: What are some upcoming initiatives from Civic that we can look forward to over the next few months?

Lingham: We have some really exciting technology developments in the pipeline that will give members a greater level of privacy and identity protection that has not been previously possible. We are excited to roll out these developments later this year.

Finovate: Where do you see Civic a year or two from now?

Lingham: Although we have a long-term vision for the company, right now, we want to ensure members trust us to help secure their personal information and monitor the use of their identities. Once we can win in that space, we believe that we can build a multitude of products that will change the way that society functions.

Finovate Debuts: Walletron Helps Brands Build a Presence in Digital Wallets

Finovate Debuts: Walletron Helps Brands Build a Presence in Digital Wallets

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If you like having your boarding pass on your smartphone, then you’re going to love Walletron.

With a background in payments as well as loyalty, coupons, and rewards, CEO Garrett Baird and the Walletron team are trying to finish off paper statements for good. Walletron already leverages the technology that puts your boarding pass in your digital wallet to do the same for gift cards. Now they are doing the same thing for paper bills.

Baird says Walletron’s proposition is delivering their (brand) presence in the digital wallet, as well as “the communication that goes along with it, with the actual payment relying on the billers themselves to process.” Baird emphasized this point, insisting that FIs and organizations use their existing processes to complete the payment. “We are the communication part,” he underscored, “piggybacking on top.”

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Walletron CEO Garrett Baird presented moBills at FinovateFall 2015 in New York.

At FinovateFall 2015, Walletron CEO Garrett Baird demonstrated moBills, the new billpay component of Walletron. moBills enables billers to open a payment and communication channel on their customer’s smartphones through which everything from payment reminders to confirmations can be provided. Payments can be made with a few taps on the app, and users remain authenticated after enrolling in moBills, so there is no need for a subsequent login process.

“People have been waiting for electronic payments to take over since 2000,” Baird said. “But it hasn’t happened yet. There are still very tiny adoption rates. This solution will finally move the needle.”

Company facts:

  • Founded in 2013
  • Headquartered in Philadelphia, Pennsylvania

Wallets as commerce and communication channel

For Baird, it all begins with the digital wallet and the idea that people cling to paper statements because they are both a reminder and a source of information to complete the transaction: account numbers, user names, routing numbers, and so on. “There are not enough brands taking advantage of the mobile wallet and other wallets,” Baird said. “Airlines have nailed it—great use-case for boarding passes.”

Walletron_mobills_imageThe irony is that mobile devices excel at both of these functions, without the cost and inefficiency of paper. All that is needed is an intermediate layer. And that layer is Walletron. “There is a new communication channel in these wallets,” Baird said. “[It’s] very easy for brands to get up and running. [And] billing data is all Walletron needs.”

Within the digital wallet, the user sees all the billing relationships that have been set up: auto loans, mobile phone company, and so on. On the front of the individual card is basic billing information, with links to pay the bill, read the statement, or change notification preferences on the back. Customers enroll in the moBills program by visiting the company’s online billing website and selecting the moBills option for either Apple Wallet (formerly Passport) or Android Pay (formerly Google Wallet).

As soon as a customer makes a selection, the current billing statement appears in their digital wallet. The customer then makes notification preferences (i.e., due-in-five-days reminder, payment-received notification, etc.). “And there’s no app for the customer to download because they already have the app on their phone,” Baird said from the Finovate stage. “And now the relationship lives in the (digital) wallet.”

Walletron’s growth strategy involves working with the largest billers, including FIs, mortgage and auto loan companies, as well as processors (and fellow Finovate alums) such as FIS, Jack Henry, ACI Worldwide, and Fiserv. In March, the company inked its first deal with Australia-based FlexiGroup, which will offer moBills to hundreds of thousands of customers. “The industry hasn’t yet seen a mobile option which truly eliminates the need for a paper statement,” Baird said during the announcement, “We believe moBills has.”


Check out Walletron’s demonstration video from FinovateFall 2015.

Finovate Debuts: Student Loan Genius Gives Employers Tools to Help Millennial Workers Tackle Debt

Finovate Debuts: Student Loan Genius Gives Employers Tools to Help Millennial Workers Tackle Debt

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A generation ago, employers were enlisted in the movement to help employees save for their retirement. Today, Student Loan Genius is inviting employers to do the same thing when it comes to millennial workers and student loan debt. The Austin, Texas-based startup has built a platform that allows employers to match their employee’s student debt payments, as well as help them manage the balance between paying off debt and saving for retirement.

“We are working with great organizations like Teach for America, Twilio, BP3 in Austin to help shave off tens of thousands of their student loans,” Student Loan Genius founder and CEO Tony Aguilar said. Aguilar, who was the first person in his family to go to college, is also the first person in his family to be saddled with potentially crushing student loan debt. He even carries the amount—$100,000—etched on a business card.

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Left to right: Co-founders Emiliano Villarreal and Tony Aguilar demonstrated Student Loan Genius’s Genius Match 401k Contribution feature at FinovateSpring 2016 in San Jose.

The Student Loan Genius solution is straightforward. Clients create an account on its website and answer a set of questions to provide basic information to see what possible repayment programs may be available (i.e., veterans discounts, better terms based on higher credit score, etc.). The platform pulls data from outstanding student loans from various loan servicers and uses algorithms to determine the optimal repayment plan.  The plan also projects forward so the student can see the difference in savings between repayment alternatives.

At FinovateSpring, Student Loan Genius unveiled its Genius Save feature. This feature helps clients manage the challenge of trying to repay debt and save at the same time. Genius Save, as Aguilar explained it, allows companies to attach a student loan benefit to their 401(k) contribution. This enables young workers in particular to focus on paying back debt as quickly as possible, while not losing out on the benefits of saving for retirement as they begin earning an income. “With the flip of a switch,” Aguilar said of his hypothetical millennial employee during his FinovateSpring presentation earlier this year, “she’ll have an additional $170,000 at retirement just by doing what she does every single month: pay her student loans.” Student Loan Genius estimates an average annual savings of more than $3,000 with its platform.

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Student Loan Genius is in the process of rolling out pilot projects with financial services companies like Prudential. Just this week Student Loan Genius announced a new partnership with TrendKite, a PR analytics firm that will offer the Student Loan Genius benefit to all of its employees and their immediate family members. “For us, taking care of our team means reaching outside of our office walls and doing whatever we can to make [our employees’] lives better,” VP of People at TrendKite Jennifer Cantu said. “When we saw the data, we knew student loan benefits were a requirement, not an option.”

Company facts:

  • Founded in 2013
  • Headquartered in Austin, Texas
  • Employs 14
  • Investors include Gibraltar Ventures, Kapor Capital, Capital Factory, and Village Capital
  • Provides benefits to 45 organizations in the United States

StudentLoanGenius_JovanHackleyWe spoke by phone with Student Loan Genius Director of Marketing and PR Jovan Hackley during FinovateSpring 2016 and followed up with a few questions by email.

Finovate: What problem does Student Loan Genius solve?

Jovan Hackley: Our Genius Platform helps companies and employees significantly reduce the nation’s nearly $1.3 trillion in student loan debt that the Congressional Budget Office projects will double to $2.4 trillion by 2024.

Finovate: Who are your primary customers?

Hackley: Our primary customers are companies and our users are their employees with student loan debt.

Finovate: How does the Student Loan Genius platform tackle the problem of student loan debt?

Hackley: The Student Loan Genius Platform is the only holistic solution for helping employees pursue freedom from student loan debt. The platform includes:

  • Genius Advisor [enables] online tool access and one-on-one advising to help employees find the best repayment plan and scenario for their goals.
  • Genius Pay  lets employees make student loan payments directly from payroll
  • Genius Match allows employers to make a direct contribution toward paying down an employee’s student debt.
  • Genius Save helps employees increase their  funds/401k by using their student loan payment as a trigger.

Overall, the benefit helps employers attract and retain top talent and helps employees pay down student loans.

Finovate: Do you have a favorite feature of the platform?

Hackley: My favorite part of our technology is Genius Save, which not only helps build wealth, but also shows employees the long-term impact of reducing their student debt.

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Finovate: What in your background gave you the confidence to take on this challenge?

Hackley: Our CEO is a former financial planner who helped millennials achieve financial wellness.  The spreadsheets, insights, and presentation he developed were the foundation for helping the thousands of users we work with today. 

Finovate: What are some upcoming initiatives from Student Loan Genius that we can look forward to over the next few months?

Hackley:  Over the next few months, we’ll be sharing how some of the largest companies and partners are leveraging student loan benefits to create financial wellness. This is in addition to a few new platform/benefit enhancements. 

Finovate: Where do you see Student Loan Genius a year or two from now?

Hackley: Our aim is to be the student-loan benefit-provider for companies across the nation and a key player in creating the legislative progress that ends the personal financial crisis of student [debt] that faces millions of Americans.  


Check out the demo video from Student Loan Genius

Finovate Debuts: CardLinx Helps Members Find & Post Card-Linked Offers

Finovate Debuts: CardLinx Helps Members Find & Post Card-Linked Offers

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The first card-linked offers company, Cardlytics, launched in 2008. The fintech community started paying attention to the linked-offers trend around 2012, but by that time, so many players had entered into the market that it had become fragmented, making it difficult to compete.

The CardLinx Association launched to unite retailers, advertisers, publishers, payment networks, payment processors and technology providers in the space; enhancing the interoperability of loyalty programs to create a better customer shopping and merchant experience. The collaborative platform brings cohesiveness by developing standards for the industry.

At FinovateSpring 2016, The CardLinx Association debuted Listing Information Monitor eCenter (CLIMe). “How do you get all of these companies to work together?” the company’s CEO and founder, Silvio Tavares, asked in his demo. He addressed the question by showing the logos of the companies that have partnered under The CardLinx Association.

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These companies represent some of the members that share data on CLIMe. Companies use the database to search offers and offer requests; card-linked technology providers list offers, and banks and digital publishers request offers.

Company facts:

  • Headquartered in San Bruno, CA
  • Founded in 2013
  • Membership has doubled every year
SilvioDemoThe CardLinx Association’s Silvio Tavares, CEO and president, demoed at FinovateSpring 2016 in San Jose

Silvio-HIRES_4x5We interviewed Silvio Tavares, the company’s CEO and president, after his FinovateSpring 2016 demo in San Jose.

Finovate: What problem does CLIMe solve?

Tavares: Card-linked offers enable merchants to deliver targeted discounts and loyalty benefits through mobile apps hosted by banks and digital publishers. The cool thing for consumers is that the offers can be used without a paper coupon or promo code. All they need to do is pay with their existing card. Prior to CLIMe, the CardLinx Listing Information Monitor eCenter, digital publishers had often found it cumbersome to consistently source high-quality merchant card-linked offers. Merchants and retailers have also found it difficult to find the broadest possible audience for their card-linked offers and card-linked loyalty programs. CLIMe solves both of these problems by providing a central online platform for merchants and their card-linked technology partners to publish the availability of their card-linked offers to large-scale digital publishers and payment card issuers.

Finovate: Who are your primary customers?

Tavares: The CardLinx Association is a global multi-industry association focused on growing the card-linking industry. Our members include companies from the entire digital commerce ecosystem from digital publishers to payment systems to payment processors to card-linking technology companies to retailers and advertisers. For example, Facebook, Microsoft, Samsung, MasterCard, American Express, Airbnb, Whole Foods and Sears are all members. Our members are interested in developing the card-linking industry through developing common standards and industry services to minimize and eliminate friction in the sourcing, serving, publishing, redeeming, and cross syndicating of card-linked offers and loyalty programs.

Finovate: How does CLIMe solve the problem better?

Tavares: As a multi-industry association, CardLinx has the reach to make sure all participants in the card-linking ecosystem can access and distribute the latest offers and benefits through CLIMe. Before CLIMe, a central database for card-linking offers was unavailable.

Finovate: Tell us about your favorite implementation of your solution.

Tavares: Go Daddy, a leading hosting company recently joined CardLinx and used CLIMe to publish an offer for their web-hosting services. Using CLIMe enabled them to get their offer to multiple banks and digital publishers. This enabled them to get a much broader reach for their offer in a very short amount of time.

Finovate: What in your background gave you the confidence to tackle this challenge?

Tavares: When I listened to our members and others in the card-linking industry, a central repository of offers and benefits like CLIMe was a recurring item on the wishlist to help propel the growth of the industry. By the time I was at CardLinx, I had the mandate from our board and feedback from others in the industry that a centralized database would ease the sourcing of card-linked offers with the end result of bringing card-linking to more consumers.

Additionally, before starting the CardLinx Association over two years ago, I was in the payments industry for many years first at Visa and First Data. Before that I was an investment banker and attorney in the field so I’ve seen the payments industry develop over the years and was able to identify areas where collaboration among companies and industries would benefit all.

Finovate: What are some upcoming initiatives from CardLinX that we can look forward to over the next few months?

Tavares: CardLinx is working on our next set of industry standards. In the past we have addressed common card-linked insertion orders, fraud reporting and prevention, priority of offer redemptions and standard reporting metrics. We are currently working on standards to enable uniform opt-in consents for consumers and also new standards for SKU/Item level offers.

Finovate: Where do you see CardLinX a year or two from now?

Tavares: The CardLinx Association has been doubling in size every year since we started. We see our membership continuing to grow, especially with retailers and advertisers as well as internationally. In the past year, we have added members from South Korea, Japan, Germany and as far away as Iceland. Card-linking is becoming the technology of choice for digital commerce.

Also, we see card-linking moving beyond just cards and mobile phones to what we call the Internet of Commerce Things or IoCT. The IoCT is using card-linking to enable everyday objects to pay and be used for commerce. These things include watches that can pay, fitness trackers that can pay, refrigerators that can pay and even cars that can pay. The CardLinx Association will play a central role in standardizing and facilitating the growth of the Internet of Commerce Things.

Finovate: What kind of metrics or facts about CardLinX can we share with our readers?

Tavares: In our annual survey sourced from the largest merchants, payment companies, publishers and card-linked technology companies, over 50% of respondents noted that card-linking transactions have grown by at least 50% in the last 12 months.  This compares to last year’s February survey when the majority of respondents reported growth of at least 10%. So card-linking offers and loyalty programs are still growing at a rapid pace because innovations to create branded purchases are on the rise as is consumer awareness of card-linking. Additionally, over 60% of respondents say that card-linking has the potential to grow to over a $10 billion revenue industry in the U.S. alone. So there is a lot of room for new entrants to the card-linking industry.

Finovate Debuts: brandCrowder Offers Crowdfunding for Franchises

Finovate Debuts: brandCrowder Offers Crowdfunding for Franchises

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With Brexit and other turmoil driving recent market uncertainty, alternative investments are getting an even closer look. The most recent startup to join the alt-investment movement is brandCrowder, a company that facilitates investment in franchises.

In his FinovateSpring 2016 demo Ijeoma Onuosa, the company’s president and co-founder, said, “brandCrowder, in essence, seeks to lower the barrier of entry into the market and offer to the market our curated deals.” Onuosa went on to detail how franchise-related equities have outperformed the U.S. stock market by 33%.

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Accredited investors can invest in single company funds, syndicated funds, and portfolio funds while nonaccredited investors can participate in national deals that fall under Regulation D of the JOBS Act. brandCrowder’s goal is to let everyone compete on a level playing field that Onuosa describes as a “yield-rich environment.”

Company facts:

  • Founded in 2015
  • Headquartered in Birmingham, Michigan
  • Offers franchise deals for 3,800 brands in 170 industry sectors
26593177943_e4eeeb0c89_kCFO Francois Nabwangu and President Ijeoma Onuosa, co-founder, demoed brandCrowder at FinovateSpring 2016

ArmiakBefore brandCrowder stepped onto the FinovateSpring 2016 stage, I chatted with Robert Armiak, the company’s CEO. Prior to joining brandCrowder, Armiak spent 18 years at Alliance Data where he served as SVP of finance and treasurer.

Finovate: What problem does brandCrowder solve?

Armiak: Two Pain Points—One Solution

  • Issue #1
    Traditional bank underwriting for portfolio holders of operating franchise units is broken (i.e., this $10 trillion market is illiquid, how does “McDonald’s guy” gain liquidity).
  • Issue #2
    Consumer access to higher-yielding alternative asset choices (i.e., if you’re a non-operator investor, how do you passively participate in profits much like the stock market).

Solution
Equity participation in franchise-generated free cash flow via commonly accepted and widely adopted structured financial products and recently adopted Title II and III regulations and guidelines.

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Finovate: Who are your primary customers?

Armiak: 

  • Franchisor
  • Franchisees
  • Institutional Investors
  • Accredited Investors
  • Non-accredited Investors

Finovate: How does brandCrowder solve the problem better?

Armiak: Our executive team is leveraging decades of industry-specific knowledge into an efficiency-focused, alternative-investing platform that will ultimately increase the velocity of capital in the United States.

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Finovate: What in your background gave you the confidence to tackle this challenge?

Armiak: Former board member, SVP finance and treasurer Alliance Data Systems (NYSE; ADS). Helped form ADS and took the “Big Data” company public in 2001 at a $500mm market cap which has since grown to more than $13 billion. Issued nearly $11 billion of asset-backed securities and another $7 billion of debt and equity to fund ADS growth.

Finovate: What are some upcoming initiatives from brandCrowder that we can look forward to over the next few months?

Armiak: Beta launch (August 2016)

Finovate: Where do you see brandCrowder a year or two from now?

Armiak: Actively assisting hundreds of brands, thousands of franchisees and millions of investors reach their near- and medium-term franchising goals more efficiently.

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Finovate What kind of metrics or facts about brandCrowder can we share with readers?

Armiak: We have over $300 million in offerings from some of America’s favorite brands in our current pipeline ready to come to market.

Finovate Debuts: BaseVenture’s Command Center for Fund Managers & Administrators

Finovate Debuts: BaseVenture’s Command Center for Fund Managers & Administrators

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BaseVenture helps fund-managers and -administrators digitize and manage funds holistically. The company was launched by two of the former C-level executives of mFoundry (FinovateFall 2010 demo) after selling the mobile banking and payments company to FIS in 2013.

“Until now, the industries had to rely upon spreadsheets, PDFs, emails, and other antiquated technology to manage their funds and report returns to their investors,” said CEO John Pizzi during the FinovateSpring 2016 demo of FundManager.io, BaseVenture’s flagship product. “Those days are over.”

FundManager.io is a SaaS platform designed to give fund managers a central place to manage investors, execute trades, and raise capital. The platform offers filtering, finding, sharing, and tagging capabilities to facilitate easy document sorting and compliance.

Company facts:

  • Headquartered San Rafael, California
  • Founded in 2015
  • 25 customers
  • 15 employees
  • $2.5 million raised
Screen Shot 2016-06-28 at 2.55.53 PMCEO John Pizzi, co-founder, and Steve Lemmer, director of product, at their FinovateSpring 2016 demo of BaseVenture’s FundManager.io

John_PizziBaseVenture CEO John Pizzi offered to give us some additional insight into the company after his demo at FinovateSpring earlier this year. Pizzi was formerly president and COO of mFoundry before selling to FIS in 2013. Prior to that, he was VP of Arc Worldwide, a marketing services company.


Finovate: What problem does BaseVenture solve?

Pizzi: We solve a very simple, yet complicated, problem—private fund management and administration is inefficient, antiquated, and overpriced. Technology innovation for this industry has been overlooked for decades—despite it being the fastest growing category of investment activity—and the industry spend on third-party services is enormous.

Private funds—think: hedge, real estate, private equity—spend 60% of their expenses on manual solutions to operations and business-management needs. They spend less than 40% on things that matter: raising capital and creating higher returns. To further complicate things, the industry is at the beginning of massive changes that will trigger greater regulatory and compliance scrutiny and requirements that these funds aren’t prepared to address.

Our SaaS platform—FundManager.io—changes all that. It uses modern technology to automate private fund management and administration from end to end. The result for our clients is more time and money to focus on growth and more satisfied investors.

Finovate: Who are your primary customers?

Pizzi: We help anyone managing investors to automate their operations. Our typical clients include private banks and trusts, fund administrators, fund managers, family offices, wealth advisers and more.

We also help RIA platforms and custodians standardize their approval processes and better manage investments on their platforms. You can learn more about BaseVenture and our award-winning platform, FundManager.io, on our website (www.baseventure.com).

Finovate: How does BaseVenture solve the problem better?

Pizzi: BaseVenture is the only SaaS solution that was created to specifically focus on solving the inefficiency of operations and compliance requirements for alternative investments.

We have tackled head-on the toughest and costliest operational and compliance-related problems that our customers face, using modern, easy-to-use software in the cloud. We’ve been successful, in part, because our team is the perfect blend of FinTech and Alternative Investment veterans, resulting in state-of-the-art technology designed precisely to solve the most pressing industry challenges.

Finovate: Tell us about your favorite implementation of your solution.

Pizzi: My favorite implementation of our software was with our first fund administrator client. They had a large offshore staff that struggled to keep up with the growing business—manually processing investments, financial accounting, reporting and compliance activities.

We introduced our FundManager.io platform and transformed their operations. The manual tasks were automated by software: the data no longer had to be input manually; the reports were automatically generated and shared; and compliance procedures became electronic and fully auditable.

It was a tremendous success, not only for staff who could now focus on higher-value activities, but also for the business, [now] able to grow at a faster rate and with higher levels of profitability.

Screen Shot 2016-06-30 at 1.29.30 PMBaseVenture workflow

Finovate: What in your background gave you the confidence to tackle this challenge?

Pizzi: This is my second FinTech startup. I was previously the COO of mFoundry, the leading mobile banking and payments company in North America, which was sold to FIS in 2013. So I am very comfortable tackling the unique challenges of building a successful FinTech company and delivering a technology solution that is financial-grade.

But my real confidence comes from our team. My co-founder Kim Vogel and I have brought together an all-star team of technology, product and business leaders and together we’ve created a world-class product. And the reception we are getting in the market from our customers and partners is just tremendous.

Finovate: What are some upcoming initiatives from BaseVenture that we can look forward to over the next few months?

Pizzi: The next few months are exciting. We’re growing fast, adding new customers, expanding our product and hiring new people. While I don’t want to spoil any surprises, I can share a few highlights:

  • We are launching new functionality that private banks and trusts are going to love. It allows them to more efficiently manage private funds, giving them the ability to grow their business by supporting incrementally more funds on their platform.
  • We are introducing a full suite of automated workflow features that we’ve been working on with a select group of customers. They change the game by eliminating an immense amount of repetitive manual labor.
Screen Shot 2016-06-30 at 1.33.03 PMBaseVenture filtering capability

Finovate: Where do you see BaseVenture a year or two from now?

Pizzi: In a year or two, BaseVenture will be at the center of how private funds are administered and managed.

We’re already becoming the “go to” partner for any fund administrator, private bank, or fund manager that is looking to simplify and modernize their operations. But the effect that we’re having on improving compliance, creating efficiency, and enabling growth will reach far and wide into the wealth services industry.
The compliance area in particular is one of great importance, and BaseVenture will be a respected voice in helping the industry meet the growing and needed demands of increasing compliance, without hamstringing a fund managers’ ability to sustain and grow their businesses.

Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

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“Know Your Customer” is a good axiom when it comes to authentication and security. But knowing your customer is also critical for banks looking to provide the best, most relevant, most personalized service. Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of  turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive.

This is where Race Data comes in. The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. The company’s technology enables marketing teams to improve customer engagement, build loyalty, and grow per customer revenue.

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Pictured (left to right): Jeff Deppen (CIO, Orrstown Bank) and RaceData’s Jeff Helm (Director, Account Services) demonstrated the Relationship Accelerator at FinovateSpring 2016 in San Jose.

At FinovateSpring, Race Data demonstrated its Relationship Accelerator. This technology is designed for the smaller customer portfolios and modest budgets of smaller banks and credit unions. The solution combines Race Data’s proprietary data management technology with analytics and lifecycle marketing to give smaller FIs the tools they need to keep current customers and gain new ones.

“If your customer relationships can’t resist $150 (offer to switch banks), then you’re just a commodity stuck in a cycle of incentives,” said Jeff Helm, Race Data’s director of account services, from the Finovate stage this spring. “To break the cycle, you have to do something different: sophisticated analytical methods that transform your data into customer knowledge and focus your resources on high-impact engagements.”

Company facts:

  • Founded in 2013
  • Headquartered in Hamilton, Ontario, Canada
  • Solution is currently in Phase 1 with partner, Orrstown Bank

RaceData_JeffHelmWe spoke with Jeff Helm, director of account services at Race Data, during the networking session on the final day of FinovateSpring in May. We followed up with a few questions by e-mail.

Finovate: What problem does your solution solve?

Jeff Helm: Community banks exist to serve local markets through deep local knowledge and personalized relationships. The banking convenience technologies that their customers want, however, have ended up reducing direct knowledge of customer needs which particularly disadvantages small banks that cannot compete through economies of scale.

Typical customized data-driven marketing solutions that could help focus their limited resources on high-impact customer engagements are not accessible to small banks because their customer bases are too small to achieve analytic reliability; it’s not a traditional bank’s marketing expertise, and the costs to implement and operate them are too expensive. The Relationship Accelerator provides a robust customer-engagement platform that small banks can afford.

Finovate: Who are your primary customers?

Helm: Right now we are looking for a few pioneering banks that recognize the potential for our solution and want to start using and learning with the Phase 1 product. Our best guess is that those will be banks in the $1 billion to $10 billion asset range. As we continue to develop and refine the product, we’ll be able to reduce implementation costs so that it can appeal to smaller banks.

We’re not sure where the cutoff is between choosing the Relationship Accelerator versus a customized solution. It depends somewhat on how much banks are already doing with their customer data: the more a bank is already doing themselves, the less likely they’ll be able to adopt a standardized solution.

Finovate: How does your solution solve the problem better?

Helm: It’s important to understand that there is no plug-and-play solution for this problem. You can’t just go buy software because CRM data management is highly complex and requires specific marketing capabilities to how how to drive. So the advantage of the Relationship Accelerator is that it’s powered by the combination of Race’s data management technologies and marketing expertise.

In particular, by configuring Race’s proprietary data-management hub to support large-volume data processing and complex CRM administration for multiple bank clients, we are able to create the largest dataset that’s needed for analytic reliability. A small bank simply couldn’t achieve this by itself. Then, standardizing the system and logical architectures enables significant cost savings and scale: standardized data structures and transformations make it easy to plug in additional banks, and standardized marketing programs built on the banking customer lifecycle realize cost efficiencies from centralized management.

Finovate: Tell us about your favorite implementation of your solution?

Helm: We have partnered with Orrstown Bank to develop this product for the community banking industry so obviously that would be our favorite implementation. Orrstown people understood that they needed to start using their customer data more effectively and envisioned their solution … work[ing] for other community banks. They sought a fintech partnership because they knew they couldn’t solve the problem on their own. Orrstown has given us the testbed we need to build the platform and start working with bank data and customer interactions.

Finovate: What in your background gave you the confidence to tackle this challenge?

Helm: Race has more than 20 years’ experience implementing and operating custom database and data-driven marketing solutions for some of Canada’s largest companies as well as international clients, so we understand these challenges very well. Some of our data-driven marketing implementations required extraordinarily complex and high-volume processing. Over the past few years we have been building a high-power data-management hub and a library of tactical marketing components to support our service business so we already had a lot of the pieces.

Finovate: What are some upcoming initiatives from your company that we can look forward to over the next few months?

Helm: Our priority—now that the Phase 1 product has been launched—is to bring a few additional clients on board so that we can learn faster about customer interactions and start using that knowledge to begin Phase 2 development.

In Phase 2 we’ll start building the highest-value marketing programs with proactive outbound contact capabilities. At [that] point we’ll start having bigger impact on engagement as the Relationship Accelerator can start driving more timely and relevant interactions.

Finovate: Where do you see Race Data a year or two from now?

Helm: We’ve started with a somewhat conservative business plan that targets steady client growth over the next few years. Ideally we’d like to start building Phase 2 later this year. We’re open to opportunity though; we met companies at Finovate that presented options we hadn’t thought about. Some would instantly create faster growth potential which would force us to invest in critical enablers that aren’t currently in the works.

Either way, once Phase 2 is up and running we’ll look for opportunities to extend the Relationship Accelerator platform to other verticals. Smaller companies in fragmented industries with a lot of customer data could benefit from this kind of data-driven marketing solution.


Check out Race Data’s demo video from FinovateSpring 2016.