How they describe themselves: brandCrowder positions itself as the first equity crowdfunding platform for curated deals across the entire Franchise industry, including the best “insider” deals amongst 3800 brands in 170 industry sectors. The Franchise industry has a capitalization in excess of $12T, generating goods and services annually of $493B. brandCrowder will the “realtyshares.com” of franchising. brandCrowder will disrupt an industry which has heretofore catered at most, to only the top 1% of prospective franchise investors, and will bring ten of thousands of prequalified, interested, and vetted new investors to the market on its platform.
How they describe their product/innovation: The brandCrowder portal provides equity crowdfunding investments and syndication services, bringing together franchisee/investors with curated franchisor/franchise investment deals. brandCrowder’s syndicated, crowdfunding model, lowers the barrier to entry for tens of thousands qualified candidates, and allows large scaled deals to be negotiated. brandCrowder will be the first to implement scaled, automated syndicate/portfolio functionality into direct franchise investments allowing investors to make smaller investments, diversified investments, and investments in curated larger scale deals.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions
Bus. Dev., Press & Sales: Robert Armiak, CEO, (614) 562-3031