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Presenter Profile:

How they describe themselves: Race Data turns customer data into marketing intelligence. We manage consumer behavior information to create timely and relevant personalized engagements between customers and brands. Marketing insight and technical agility let us leverage high-volume data through the right balance of knowledge, process, and tools. Race gives your marketing team the advantage: driving profitable customer relationships, building measurable loyalty, and increasing revenue per customer. With marketing intelligence expertise developed over 20 years at some of Canada’s largest companies, Race offers the best solutions for Data Management, Database & Behavioral Analytics, Customer Life Cycle Strategy, Marketing Automation, and One-to-One Communications.

How they describe their product/innovation: Self-service technologies have stressed Community Banks that thrive on personal customer relationships. As big banks with big brands and budgets have penetrated local markets, small banks must restore their relationship advantages to stem churn. Race Data’s Relationship Accelerator combines Race’s proprietary data management hub with industry-specific analytics and lifecycle marketing programs. This scalable and comprehensive data-driven marketing platform gives banks the knowledge to drive timely and relevant personalized engagements in any channel. Now banks previously limited by small customer portfolios and tight marketing budgets can leverage their data to energize customer relationships, increase loyalty, and grow share of wallet.

Product distribution strategy: Direct to Business (B2B)

Contacts:

Bus. Dev. & Press & Sales: Jeff Helm Director, Account Services Race Data USA, jhelm@racedata.ca, 248-885-5113