Challenger banks have been slowly making their way into the mainstream banking sector. By offering competitive rates, unique services, and digital-first user experiences, this new breed of banks has disrupted the traditional banking scene, causing some incumbents to rethink their approach.

This certainly seems to be the case with Credit Suisse, a 164-year-old bank. The Switzerland-based firm is steeling itself against challengers by launching its own digital bank, CSX. The new offering aims to be a hybrid approach between challengers and incumbents, and “combines the flexibility and cost effectiveness” of a digital bank with “the comprehensive range of services and expertise” of a traditional bank.

“CSX is intended for all private clients in Switzerland who want to complete their banking business swiftly and easily and who value digital, professional financial advice,” said Anke Bridge Haux, Head of Digital Banking at Credit Suisse. “Of course, we are still available to serve our clients in person. CSX clients can decide for themselves how they want to interact with us, depending on their individual needs.”

In order to serve clients from a range of demographics, Credit Suisse’s new digital bank will be divided into two offerings, CSX and CSX Young. Both take a mobile-first approach, from onboarding to a virtual debit card. Credit Suisse will launch the two accounts at the end of next month. After launching, the app will add services including investments, pensions, and mortgages.

In conjunction with today’s digital banking announcement, Credit Suisse also unveiled plans for a new concept branch that focuses on personalized advice. The bank is piloting the new concept at a new branch in Zurich and is building out the idea with a Digital Bar that offers interactive, personalized advice via video conferencing. Branch locations will also include co-working spaces, multimedia group rooms, and an event zone that can be booked by third parties.

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In a new process called primary direct floor listing, the U.S. Securities and Exchange Commission (SEC) recently implemented a rule that will help companies raise capital through direct listings.

A direct floor listing will enable companies to issue new shares to the public via an auction that matches buy and sell orders, establishing the company’s offering price. This process differs from the traditional direct floor listing method, which was exclusive to existing investors and did not allow the company itself to raise funds via the offering.

The new listing method serves as an alternative to the traditional initial public offering process and eschews formal marketing and shareholder lock-up. Additionally, the new process doesn’t require underwriters to price shares.

“Allowing for multiple pathways for private companies to achieve exchange listing would encourage more companies to participate in public equity markets and provide investors a broader array of attractive investment opportunities,” explained a commenter to the SEC’s rule change.

In some ways, direct floor listings will benefit the company, rather than the shareholders. For example, after going public, first day gains will go to the company itself, rather than new investors.

Minimum market value requirements for direct floor listings, which are imposed to ensure sufficient liquidity, are $100 million and, for primary direct floor listings, $250 million. This is more than double the minimum value requirement for IPOs, which is $40 million.

According to the Financial Times, two technology companies have already expressed a desire to take advantage of direct listings. Both Palantir and Asana have filed paperwork with the SEC for direct listings.

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