Congrats to the 2022 Finovate Awards Winners!

Congrats to the 2022 Finovate Awards Winners!

The 2022 Finovate Awards winners have been unveiled! At a gala dinner and ceremony, we celebrated the 23 winners.

The evening kicked off with cocktails, followed by dinner and entertainment. Below are the winning companies and individuals in each category, listed in alphabetical order.

Drumroll please…

  • Best Alternative Investments Solution: CAIS
  • Best Back-Office / Core-Service Solution: Maxwell Financial Labs
  • Best BNPL Solution: Kueski Pay
  • Best Consumer Lending Solution: Wisetack
  • Best Customer Experience Solution: BTG
  • Best Digital Bank: UOB TMRW
  • Best Embedded Finance Solution: Grabango
  • Best Enterprise Payments Solution: Airbase
  • Best Financial Mobile App: UOB TMRW
  • Best Fintech Accelerator/Incubator: BMO InnoV8
  • Best Fintech Partnership: TAB Bank and Bumped
  • Best ID Management Solution: norbloc
  • Best Insurtech Solution: Parametrix
  • Best Mobile Payments Solution: Papara
  • Best RegTech Solution: Socure
  • Best SMB/SME Banking Solution: QuickFi
  • Best Wealth Management Solution: Titan
  • Excellence in Decentralized Finance: SoLo Funds
  • Excellence in Financial Inclusion: Gusto
  • Excellence in Sustainability: Oportun
  • Executive of the Year: Johnny Ayers, Socure
  • Innovator of the Year: Sarah Walker, RibbonHub
  • Top Emerging Fintech Company: Gr4vy

Each of these companies joins our Finovate Winners Circle.

Thanks to everyone for participating! We’re already looking forward to next September when we’ll once again host the awards in New York City. Nominations for the 2023 Finovate Awards will open in the spring of next year. If you’re interested, please email awards@finovate.com.

For more information on our judges and selection process, check out our blog post describing the awards.

Business Spending Tool Pleo Taps Yapily for Open Banking Payments

Business Spending Tool Pleo Taps Yapily for Open Banking Payments
  • Small business spending solution Pleo and open banking provider Yapily have formed a partnership.
  • Under the agreement, Pleo will leverage Yapily Payments to enable account-to-account payments for its small business clients.
  • Pleo will begin rolling out the new service to its business clients in the Netherlands and France in the coming months.

Small business spending solution Pleo has teamed up with open banking provider Yapily this week.

Pleo is leveraging Yapily Payments, a tool that enables direct account-to-account payments. And because Yapily uses open banking, it does not use card rails, which ultimately cuts out middlemen and limits fees. Yapily covers 19 countries and has more than 1900 institutions integrated with its open banking infrastructure.

Pleo was founded in 2015 and enables small businesses to tackle invoices, issue reimbursements, give their employees payment cards for work-related expenses. The company’s spending solution offers small businesses control over employee spend and provides visibility into their expenses.

Yapily Payments will enable Pleo users to top up their Pleo account directly from their bank account. This direct connection offers two major benefits– it offers instant payments and decreases the risk of card fraud and human error. “Manual processes, settlement periods, and bottlenecks in cash flow are all avoidable obstacles,” said Pleo Chief Product Officer Olov Eriksson. “We want to enable our users to focus on what really matters: growing their business and empowering their people.”

Pleo will begin offering customers the new capability in a gradual rollout “over the coming months.” The service will be made available starting in the Netherlands and France. The bank account to-up capability is just the start of Pleo’s partnership with Yapily. Pleo also plans to leverage more of Yapily’s payments solutions in the future.

Yapily was founded in 2017 and offers API-based tools to enable the connection between banks and third party fintechs. Last month, the U.K.-based company launched Variable Recurring Payments, a tool that allows merchants and service providers to offer recurring payments of varying amounts without having to re-authenticate for each transaction.


Photo by Ketut Subiyanto

Credix Raises $11.3 Million for Decentralized Credit Marketplace

Credix Raises $11.3 Million for Decentralized Credit Marketplace
  • Decentralized credit platform Credix raised $11.25 million in funding.
  • The Series A round was led by Motive Partners and ParaFi Capital and boosts Credix’s total funding to $13.8 million.
  • Credix will use the funds to enhance platform development, increase staff, and integrate with Web3 projects.

Decentralized credit platform Credix raked in $11.25 million today. The Belgium-based company’s Series A funding round was led by Motive Partners and ParaFi Capital with contributions from Valor Capital, MGG Bayhawk Fund, Victory Park Capital, Circle Ventures, Fuse Capital, and Abra.

Credix will use the funds to boost platform development, increase staff, and integrate with Web3 projects.

The round follows Credix’s December 2021 Seed round and brings the company’s total funding to $13.8 million. Company CEO Thomas Bohner described the round as the “next major step” in bringing Credix’s protocol and platform for credit investing to investors.

Credix launched last year to develop a credit platform that matches institutional investors and fintech lenders, bridging DeFi and real-world assets. The company enables finfech companies and non-bank lenders to convert their receivables and real assets into investment capital. Credix leverages USDC and smart contracts to offer instant settlement and transparency. 

Since its launch, Credix has gone live in Brazil and has originated more than $23 million active loans in in the past six months. The company will launch in additional geographies “soon.”


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UBS Ditches Wealthfront After Agreeing to a $1.4 Billion Acquisition

UBS Ditches Wealthfront After Agreeing to a $1.4 Billion Acquisition
  • UBS and Wealthfront have mutually terminated a $1.4 billion acquisition announced earlier this year.
  • Despite the call-off, UBS has given Wealthfront $69.7 million in financing at a $1.4 billion valuation.
  • The termination of the deal comes after a significant decline in fintech valuations.

No matter the circumstances, breakups are always hard. Just ask financial services firm UBS and roboadvisor Wealthfront.

After agreeing to acquire Wealthfront in a deal valued at $1.4 billion in January, the two announced last week that the deal was off. Prior to last week, the acquisition was expected to close in the second half of this year. However, the two parties cited “unspecified regulatory concerns” as a reason for the deal collapse.

Purchasing Wealthfront, a roboadvisor headquartered in California, would have helped Switzerland-based UBS grow in the U.S. market and also would have offered access to Wealthfront’s digital wealth management tools and user-friendly technologies.

In January, Wealthfront had 470,000 clients and a total of $27 billion in assets under management. The company was founded in 2008 by Andy Rachleff and Dan Carroll as KaChing, and rebranded under the Wealthfront name in 2010. The company is known for it user-friendly, automated investing tools. Last year, Wealthfront added to its reputation by creating a Socially Responsible Investing Portfolio that is designed around sustainability, diversity, and equity.

“We are continuing to explore ways to work together in a partnership and UBS has given us $70 million in financing at a $1.4 billion valuation,” said Wealthfront Chief Executive Officer David Fortunato. “With this fresh round of funding under our belt along with the ability to begin self-funding the business, we are committed to building a lasting company that positively impacts the lives of our clients for decades to come.”

UBS has offered the new investment, which totals $69.7 million, via notes that can be converted into Wealthfront shares. “That protects other investors in Wealthfront from potentially having to mark down their stakes in the companies,” explained the Wall Street Journal

It is worth noting that the call-off of the acquisition comes after a significant decline in fintech valuations. If the deal was to have gone through, UBS would have likely overpaid for Wealthfront. It will be interesting to see if the Swiss bank will acquire a cheaper U.S.-based roboadvisor as a replacement now that valuations have decreased.


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Finastra Integrates FormFree into Mortgagebot Solution

Finastra Integrates FormFree into Mortgagebot Solution
  • Finastra is partnering with FormFree, a SaaS company that helps lenders assess consumers’ ability to pay.
  • Finastra will integrate FormFree’s AccountChek into its Mortgagebot solution to help lenders make faster underwriting decisions.
  • Mortgagebot was among the first companies to demo at a Finovate event, having won Best of Show at FinovateFall 2007.

With unpredictable housing markets and interest rates, banking software company Finastra is stepping in to remove a bit of the sting from the process of purchasing a new home. The company is partnering with FormFree, a SaaS company that helps banks assess consumers’ ability to pay (ATP).

Under the partnership, Finastra will leverage FormFree’s AccountChek, a data verification service that bundles asset, income, and employment verification to help lenders make better-informed decisions. Finastra will integrate AccountChek into its Mortgagebot solution to help lenders make faster loan decisions while mitigating risk.

“FormFree provided us with the perfect solution to help further streamline what is traditionally a very manual and labor-intensive task,” said Finastra VP of Mortgage and Origination Steve Hoke. “For both lenders and borrowers, this added verification capability to our lending solution will have a significant impact on the loan cycle, creating a more efficient, secure and inclusive process.”

AccountChek uses borrower-permissioned data from applicants’ assets, income, and employment information. AccountChek retrieves and formats the data into underwriter-friendly reports that offer transparency for better, faster credit decisioning with reduced fraud risk.

FormFree Founder and CEO Brent Chandler said that the partnership has the potential to help lenders increase access to homeownership. “Notably, the integration makes it easier for lenders to support the government sponsored enterprises’ verification initiatives that help expand access to homeownership and streamline processes without incurring additional risk,” said Chandler. “Combined, Finastra and FormFree’s technologies and shared vision for fair and inclusive access to home financing will help lenders deliver an elevated borrower experience.”

Finastra launched in 2017 as a merger between Misys and D+H. The latter acquired Mortgagebot in 2011 for $232 million. Mortgagebot was among the first companies to demo at a Finovate event, having won Best of Show at FinovateFall 2007.


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Meniga Appoints New CEO

Meniga Appoints New CEO
  • Meniga has appointed Simon Shorthose as its new CEO.
  • Shorthose will be replacing Meniga Co-founder Georg Ludviksson, who served as CEO for 14 years.
  • Shorthose has previously worked at fintech SaaS companies Kyriba and Mambu.

Digital banking company Meniga announced a change in leadership today. The Iceland-based company has appointed Simon Shorthose as its new CEO.

Shorthose comes to Meniga having previously worked at fintech SaaS companies Kyriba and Mambu, where he served as Executive Leader and Head of Global Sales, respectively. He has also been on the management team of two unicorn tech companies.

“It is a huge privilege to lead Meniga, and I am very excited about taking on the challenge of helping major banks build greater digital engagement and insights and financial coaching with their customers and helping drive enhanced targeted marketing,” said Shorthose. “Looking forward to the future, I remain focused on delivering the best service to our customers and taking Meniga through the next stage of growth. I’d also like to thank Georg for trusting me with this responsibility and for his remarkable leadership from the start.”

Shorthose said that Meniga is in a “prime position for growth” with the recent shift toward the cloud and modernization in banking technology. He also cited demand for improved mobile channels, deeper customer engagement, and enhanced loyalty.

Meniga Co-founder Georg Ludviksson, who served as the company’s CEO for 14 years, is stepping down but will remain a shareholder of the company. “After a most exciting and fulfilling 14 years, I am now passing the baton over to Simon. I’ve seen first-hand his strengths and feel confident that Meniga will thrive under his leadership,” said Ludviksson. “With his 20-year track record of proven results in tech on a global scale, I put my complete trust in Simon to continue our mission to help banks create an unrivaled digital banking experience and bring Meniga to new heights.”

Meniga was founded in 2009 and powers banking apps used by more than 100 million people in more than 30 countries. The company offers tools such as data management, PFM, and cashflow analysis; as well as cashback rewards, carbon footprint tracking, and market insights.

The company presented at FinovateEurope earlier this year. The demo showcased how Meniga leverages information on users’ carbon footprint to help banks provide customers with contextual recommendations on sustainable products and investments.

Clearpay Helps U.K. Square Merchants to Offer Buy Now, Pay Later

Clearpay Helps U.K. Square Merchants to Offer Buy Now, Pay Later
  • Square is launching its first integration with ClearPay this week.
  • Square merchants in the U.K. can now leverage Clearpay (known as Afterpay outside of the U.K.) to offer a BNPL payment option to their customers making purchases both online and in-person.
  • The integration is the result of an acquisition between Square parent Block and Afterpay in January of this year for $29 billion.

Block’s Square is launching its first integration with ClearPay (also known as Afterpay) in the U.K. this week.

The move will make ClearPay’s buy now, pay later (BNPL) technology available clients making purchases at both in-person and online Square merchants. End customers will have the option to pay in four interest-free installments over the course of six weeks, while merchants will receive payment right away.

There is record demand for BNPL among U.K. consumers. The BNPL model is the region’s fastest growing online payment method. Last year, consumers spent $15 billion using BNPL on e-commerce purchases. This figure is expected to double by 2025.

“The integration across platforms furthers our goal to give sellers of all sizes omnichannel tools that help them to grow by meeting consumer shopping habits, whatever and wherever they are,” said Head of Square Alyssa Henry. “Clearpay provides our ecosystem with a new tool beyond an alternative payment method; it enables an omnichannel commerce solution that can offer true value to our sellers.”

Today’s news comes after Square’s parent company Block acquired Afterpay for $29 billion in January of this year. Outside of the U.K., Square has already seen positive results from its integration with Afterpay. The company reported that in the U.S. and Australia, the average transaction size among customers using Afterpay is three times greater than non-BNPL purchases. Across the globe, Square noted a 180% increase in new customers using Afterpay offered by Square sellers between February and March of this year.

Founded in 2009, Square is a fintech pioneer. The company was among the first to offer mobile point-of-sale payments. Today, Square offers a holistic merchant services platform and competes with some of the largest traditional players in the space, as well as newcomers including Stripe and PayPal. Earlier this year, Square teamed up with Apple to launch Tap to Pay on iPhone. The new service will offer sellers a solution to accept contactless payments with no additional hardware.


Photo by Uzunov Rostislav

Alliant Credit Union Selects Upstart for Lending-as-a-Service

Alliant Credit Union Selects Upstart for Lending-as-a-Service
  • Alliant Credit Union announced a partnership with lending-as-a-service fintech Upstart.
  • The agreement will make Alliant part of the Upstart Referral Network.
  • Upstart SVP of Lending Partnerships Michael Lock said the move will help Alliant “grow its membership while providing greater access to affordable credit.”

Alliant Credit Union announced it has selected Upstart to help it offer customers personalized loans.

Alliant Credit Union first partnered with Upstart in May 2022. With today’s announcement, Alliant becomes part of the Upstart Referral Network. Under this agreement, Upstart offers qualified loan applicants tailored loan offers in around five minutes. When the applicant decides to pursue the loan opportunity, Upstart transitions the client from its own user interface to an Alliant-branded experience, where they finish the online member application and close the loan.

“As part of the Upstart Referral Network, Alliant will be able to grow its membership while providing greater access to affordable credit,” said Upstart SVP of Lending Partnerships Michael Lock.

With more than 650,000 members and over $15 billion in assets, Alliant Credit Union is among the top 10 U.S. credit unions. Alliant SVP, Chief Capital Markets Officer, and Head of Commercial Lending Charles Krawitz said that the company is “very particular” when it comes to selecting partners. “Our partners must embrace doing things the right way, with legal and risk compliance maturity,” said Krawitz. “We believe Upstart has invested in robust systems that ensure borrowers are well-vetted, and that they will make a strong partner for delivering value and options to our members.”

Founded in 2012, Upstart differentiates itself in the alternative lending space by partnering with banks and credit unions seeking to increase their approval rates and lower their loss rates. The company’s AI-first lending tool enables financial institutions to reach a wider variety of end customers, including those with less favorable credit files.

Upstart went public in December 2020 and was in the news headlines recently due to concerns about a drop in funding as well as a decline in earnings. Company CEO Dave Girouard said that the decline was “disappointing” and “unacceptable,” adding, “It may be natural for you to question whether Upstart’s AI-powered risk models aren’t working as designed, but we’re confident this isn’t the case, that, in fact, our models continue to improve with respect to accuracy and risk separation.”

Pomelo Launches Family Credit Cards to Combine Credit and International Money Transfer

Pomelo Launches Family Credit Cards to Combine Credit and International Money Transfer
  • Pomelo is launching a family credit card account that gives accountholders up to four cards to give to friends and family overseas.
  • Because the payments run on credit rails, users save on international money transfer fees.
  • Pomelo is launching money transfer capabilities between the U.S. and the Philippines.

Pomelo is the newest fintech in the digital banking scene. The company is launching today with $70 million in Seed funding to change the fundamentals of international money transfer.

Leading the round are Keith Rabois at Founders Fund as well as Kevin Hartz, Co-Founder of Xoom and General Partner at A* Capital. Afore Capital, Xfund, Josh Buckley, the Chainsmokers, and the Weeknd also participated.

Frenkiel, who regularly sends money to family overseas, came up with the idea for Pomelo while he was visiting family in the Philippines and thought, “Why can’t I just give a card to my family instead of having to send money through Western Union?” At that point, Frenkiel came up with a way to use credit card payment rails to disburse funds and eliminate transfer fees.

Pomelo is a family account that gives the primary accountholder up to four physical and virtual credit cards to give to loved ones overseas. Users can set limits via the app, pause any of the payment cards, and view how each member is spending their funds. Unlike many shared accounts, Pomelo is not prepaid. The primary accountholder pays for the charges on each card at the end of the month and builds their own credit as they pay off each balance.

Each account comes with a Mastercard credit card issued by Coastal Community Bank. And because the payments run via credit rails, the fees are paid by merchants via interchange and daily foreign exchange rates. This eliminates transfer fees, which can add up to 6%.

“Pomelo is on a mission to change how international money transfer fundamentally works,” said Pomelo Founder and CEO Eric Velasquez Frenkiel. “Our goal is to help our customers establish their financial future here in the United States by building positive credit history with their existing remittance obligations, and to financially include their loved ones in emerging economies with access to modern financial instruments. For many of our customers, Pomelo is their first credit card here in the U.S. and the very first card for their loved ones overseas.”

After beta testing the service for several months, Pomelo is launching money transfer capabilities between the U.S. and the Philippines.


Photo by Ron Lach

BankiFi Preps for U.S. Expansion with Fresh $4.8 Million

BankiFi Preps for U.S. Expansion with Fresh $4.8 Million
  • BankiFi announced a $4.8 million funding round today led by Praetura Ventures.
  • The U.K.-based company will use the funds to expand into the U.S. and inch closer toward its mission to serve two million SMBs across four continents by 2024.
  • The Series A round brings BankiFi’s total funding to $8.5 million.

Embedded banking solutions firm BankiFi landed $4.8 million today to help fuel its expansion into North America. The Series A round brings BankiFi’s total funding to $8.5 million. The investment round is led by Praetura Ventures and will help U.K.-based BankiFi further its mission to serve two million SMBs across four continents by 2024.

“BankiFi has proven to be an industry-leading open cash management provider in Europe, Australia, New Zealand and other countries,” said Praetura Ventures Managing Director David Foreman. “Now that they have launched in North America, BankiFi has an opportunity for dramatic growth.”

Founded in 2018, BankiFi empowers banks to offer their small business clients a cash management platform that helps with accounting, access to working capital, invoicing, and payments. By embedding a bank within their clients’ existing accounting systems, it becomes part of the business’ daily workflow.

“Our mission is to make all aspects of cash management and payments easier for SMBs everywhere, and this investment is another huge step to making that a reality,” said BankiFi Americas CEO Keith Riddle.

In April, BankiFi launched its Open Cash Management Platform, or what it calls a “super app” for small business banking that bolstered the company’s previous offering by combining embedded banking and open banking. Earlier in the year, the company was tapped by U.K.-based TSB to launch a new app that helps small businesses get paid faster.

BankiFi has offices in Ohio, Manchester, Sydney, and Antwerp, and recently appointed Tom Shen as chair of its board of directors. Mark Hartley is CEO.


Photo by Karolina Grabowska

Credas Appoints Former Experian Director as CSO

Credas Appoints Former Experian Director as CSO
  • Credas has appointed Geraint Rogers as Chief Strategy Officer.
  • Rodgers formerly worked at Experian U.K., where he served as the company’s Product Director for Identity, Fraud, and Financial Crime.
  • Rodgers will also serve on Credas’ executive board, which includes Barnett and company CTO Kevin Smith.

Digital identity verification platform Credas is bolstering its team this week. The U.K.-based company has appointed Geraint Rogers as Chief Strategy Officer.

Credas anticipates Rodgers will aid the company in the launch of its new Digital Identity wallet later this year. Company CEO Tim Barnett said that Rodgers will “help Credas stay at the forefront of the market.”

Rodgers comes to Credas from Experian U.K., where he served as the company’s Product Director for Identity, Fraud, and Financial Crime. He has almost 30 years of experience in product development and has worked across banking, risk, and compliance departments in senior roles at both Experian and LexisNexis Risk Solutions.

Outside of his role at Experian, Rodgers currently serves as a board member of the Open Identity Exchange, helping to shape industry standards for digital identities and wallets; and he is certified with the U.K. Government’s Digital Identity and Attributes Trust Framework.

Rodgers will also serve on Credas’ executive board, which includes Barnett and company CTO Kevin Smith.

Founded in 2017, Credas offers biometric facial recognition, document authentication, and eSign technologies to help businesses across a range of sectors streamline their onboarding processes, conduct due diligence, and remain compliant.


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Some Do’s and Don’ts of Leveraging Emerging Technologies in Fintech

Some Do’s and Don’ts of Leveraging Emerging Technologies in Fintech

Having worked in the fintech industry for four years, Kristiane Mandraki has developed a passion for emerging technology and has seen ebbs and flows of success and failure in the industry. Mandraki is currently the Director of Business Development and Marketing at Praxent, a 22-year old fintech experience design and development firm that helps financial companies succeed in their digital transformation efforts.

We recently spoke with Mandraki on some of the best practices in customer experience, digital transformation, and Web 3; as well as top trends she’s anticipating in the next year.

When it comes to customer experience, what are some of the top mistakes you’ve seen banks and fintechs make, and how can they avoid them?

Kristiane Mandraki: Banks and fintechs often make the mistake of trying to be all things for all people, which only leads to exhaustive mediocrity. Instead, it’s critical to pick a focus, your North Star. Narrowing in on a main priority or differentiator allows financial services providers to prioritize and innovate, setting the stage to truly excel at something instead of being average at everything.

Another mistake we often see banks make is implementing off-the-shelf technology without viewing the experience through the holistic lens of the customer’s journey. We see this often in account opening or loan origination experiences where the customer’s journey starts on the website and ends on the fintech product. It’s important to carefully consider the experience as part of the bank’s brand experience and ensure it’s configured in a user-friendly way. There are many opportunities to differentiate the brand by prioritizing the website and product configuration as a critical component of the digital experience which often requires UX/UI expertise.

What advice do you have for banks navigating this era that’s stuck between digital transformation and Web 3?

Mandraki: Some emerging technologies are fairly polarizing, like Bitcoin. You have the optimists and then those who see the headlines and are quick to write it off. What can’t be ignored is that blockchain technology unlocks much more than an asset class. It has created another sphere like the Internet.

The industry is currently in a transitionary period, or Web 2.5; we’re starting to evolve beyond Web 2.0 but Web 3.0 isn’t quite a mainstream reality. We’re facing a major user experience challenge, which is a huge opportunity for innovation.

There is a need to bridge the gap between banks and cryptocurrencies so institutions can offer these products in a way that’s intuitive and user-centric. No matter where bankers stand on the debate, they must educate themselves and remain open to how they might be able to leverage emerging technologies moving forward. Savvy investors are strongly considering digital assets within their wealth portfolios. In order to build trust with those clients, financial advisors in banks and credit unions must develop a strong understanding of the space to advise them responsibly.

I hope women in particular take the opportunity to help shape this new financial system to be more inclusive, especially since they weren’t in a position to do so when traditional financial systems were created.

How can banks offer digital services while maintaining human touch?

Mandraki: A primary issue is that for too long, banks have relied on experiences that are system-centric, ultimately forcing customers to jump through several hurdles to satisfy internal IT systems. This typically results in a process that is cumbersome, requiring customers to rekey information and leaving no room for human empathy.

Community financial institutions excel in customer-intimacy, as they move much of their customer interaction to the digital space, it’s critical they offer experiences that are human-centric.

 This is where exercises and tools like a customer journey map, envisioning the customer journey in the context of use, provide significant value. Once the work is done to identify points of delight and frustration within the customer journey, the proper prioritization and investments can be put in place to overhaul the experience with the customer at the center.

What are the top trends you’ve seen so far this year, and what’s coming next year?

Mandraki: Going back to common mistakes we see in financial services, an exciting trend is that many banks and credit unions are starting to pay much closer attention to their ‘digital front doors’ or website experience. Strategic institutions have started to realize that a marketing department of one or two people, usually without any user experience or design background, is simply not enough of a resource to modernize and maintain their websites. Having a modern website that shares relevant information and options with intuitive navigation is just as important as the money being spent on things like modernizing loan origination systems or account opening tools.

We are also seeing many more financial services providers striving to identify a niche when it comes to investing and wealth management. There is a massive opportunity to reach and serve this group of Millennials and Gen Z that soon stand to inherit significant wealth but who have so far been hesitant to engage traditional financial advisors.


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