“Clover empowers payment processors and value added resellers to provide merchants with the best customer checkout experiences.”
Author: Julie Muhn (@julieschicktanz)
inStream Shows How it is Changing the Financial Planning Software Industry
Afterwards, inStream demonstrated its innovations within the financial planning software industry:
“inStream is changing the market standard for what is generally referenced today as “financial planning software” through multiple innovations highlighted below.
- Financial services coordination via lead generation puts the advisor in the center of the client relationship.
- Leveraging community-generated planning metrics effectively creates a best practices knowledge base of wealth management services for clients.
- Proactive planning made easy through rules-based planning (setting alerts for every-day planning), milestone-based (setting alerts based on key life milestones), and touchpoint based planning (pre-set client communication plan based on personal client interests).”
Applause Learning Demos Coindexter Club, a Financial Literacy Program for Kids
Next, Applause Learning introduced the Coindexter Club, a program that gamifies earning, saving, spending, and investing to help kids learn personal finance:
“The Coindexter Club is a financial literacy program for children ages 6 to 12 that includes many dynamic features. The program can be licensed by financial institutions or accessed directly by parents through our simple online subscription process.
The foundation of the Coindexter Club is the virtual city of Econopolis found at www.Coindexter.com. Econopolis is a game-based virtual world that teaches children how to earn, save, spend, and invest money. The autonomous, non-linear learning environment of Econopolis allows children to learn at their own pace and develop strong financial behaviors that translate seamlessly from the virtual to the real world.”
ZipZap Demonstrates its Cash Transaction Solutions
“ZipZap has developed a revolutionary new suite of cash transaction solutions. CashCade provides eCommerce merchants with an automated cascading payment option ensuring every transaction is approved. No more lost revenue from card-based transactions being declined, as CashCade gives consumers the option to pay cash.CashPayment enables consumers worldwide to make payments for online purchases at offline locations using cash. Easily adapted to fit the needs of any eCommerce merchant, a consumer using the CashPayment option simply confirms the transaction online, prints the payment slip, takes it to the nearest Payment Center listed, and completes the transaction by paying the clerk with cash.”
DeviceFidelity’s moneto Allows Android and iPhone Users to Pay Using NFC
“Launched at CES by DeviceFidelity, Inc., moneto became the world’s first commercially available mobile Near Field Communication (NFC) wallet supporting both iPhone and Android platforms for mobile payments using the In2Pay microSD, which enables secure contactless transactions.
The moneto mobile wallet is powered by MasterCard PayPass technology and linked to a general-purpose reloadable MasterCard prepaid card. The technology enables iPhone and Android users to make purchases with their phone at the hundreds of thousands of merchants that accept MasterCard PayPass.”
On Deck Makes its Platform Available to Third Parties
“On Deck’s technology is now available to third parties who want to leverage their own capital to reach small businesses. Third parties can connect their capital to the On Deck Platform to underwrite and service small business loans.Our technology will also harness small businesses’ digital information – such as online banking and cash flow information – in order to calibrate an appropriate loan amount. With our technology, these organizations will be able to vastly increase the number of small businesses they are able to service, while significantly decreasing the time required of small business owners to obtain capital.”
Swipely Launches Payment Marketing Platform
CoverHound Reveals its Comparative Shopping Engine
“CoverHound’s comparative shopping engine gives users real, instant and actionable rates from leading insurance brands.
CoverHound tools let partners offer consumers purchasable insurance quotes – supercharging monetization and user experience in new and lucrative ways.”
The CSI globalVCard is a Mobile Payments App for Businesses
Afterwards, the CSI globalVCard team showed the audience a secure mobile payment from their mobile app:
“CSI globalVCard mobile app is a virtual MasterCard application designed for on-the-go businesses of any size. Create secure, single-use MasterCard account numbers from your mobile device. Even create virtual cards in another user’s name with options to securely send via email or SMS. Pay Online, On the Phone, Wherever MasterCard is accepted. Safe, secure mobile payments sent to Anyone. Anywhere. Anytime.”
Virtual Piggy Helps Kids Spend Money Online in a Controlled Environment
“Virtual Piggy is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under-18 age group in the global online market, and also provides online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (COPPA) and similar international children’s privacy laws. Virtual Piggy enables the Under-18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight, and control.”
Wall Street Survivor Guides Users Through the Investing Process
“The latest version of Wall Street Survivor appeals to today’s passive and active investors. These users are more social, have shorter attention spans, want more guidance and support, and spend more time playing Angry Birds. They want financial education in an easy, rewarding, and unbiased form.”
- 120,000 registrations in the past 12 months
- 3.3 million average page views per month
- 7.5 million trades made
- 46% of visitors will return 9x or more
- 80% of traffic is unpaid
- 9+ minutes average time on site
Portfolio Football Gamifies Wealth Management
“Portfolio Football is a personal finance and portfolio management application based on the game of American football. Portfolio Football utilizes patent-pending technology and is the first financial management system to fully-integrate the concepts of football (or any team sport) with the concepts of finance.
Portfolio Football relates a user’s personal financial situation to the scoreboard in a football game, thus enabling them to better understand and manage their personal finances. It also provides users with an easy-to-use tool that allows them to build and manage a fully diversified portfolio in the same way one would manage a fantasy football team.”