“Segmint’s new and highly-advanced SegmintEngage feature allows FIs to create online campaigns in less than a minute – targeting the offer, creating a banner and assigning website zones – through a completely automated feature of the application. This “One Button” application empowers FI marketers to deliver campaigns without engaging multiple support partners within their organization, ultimately saving time and resources.”
Author: Julie Muhn (@julieschicktanz)
C.K. Mack Uses Rental Real Estate to Give You a Higher ROI
“C.K. Mack brings the returns generated by rental real estate to the online investing market. With the beta launch of our investment platform, accredited and institutional investors will be able to sign up, log in, and invest as little as $25 in the cash flow of rented property. This opportunity will be open to all investors as soon as we have SEC approval.
Our website offers investors several high-equity properties, along with due diligence information so investors can balance anticipated return on investment with a comfortable risk level. C.K. Mack’s new web platform opens the historically-popular field of real estate to a broad audience, allowing unprecedented diversification and stellar returns.”
PreCash Launches Flip, a Mobile Check Deposit App for the Underbanked
“Flip is the first app offering immediate mobile check deposit (IMCD) and free bill pay transactions to underbanked consumers.
IMCD is a significant convenience for those who currently cash checks at check cashing stores. Current mobile check deposit solutions take up to three days, or require the user to have a bank account. For people living paycheck-to-paycheck, that wait is simply too long. With Flip, consumers can deposit checks into a prepaid account and access their money immediately. There is no bank account required and no need to take time away from work or family to go to a check-cashing store. Combine that with free bill payment transactions, and Flip is the first viable mobile solution for consumers who need or choose bank alternatives.”
Truaxis Helps FIs Market to their Most Profitable Customers
“Truaxis understands that big data is a profitability gold mine for banks if properly gathered, interpreted and acted upon. With its Profitability Analytics module, StatementRewards will use transaction and banking data to inform banks what their most profitable customers look like and help banks create sophisticated cross-sell campaigns to capture more of their customers’ financial accounts.”
Finovate Alumni News– September 10, 2012
SimpleTuition acquires textbook marketplace ValoreBooks to help college students save
- Virtual Piggy partners with skateboard brand, GoldCoast. Come see Virtual Piggy’s live demo at FinovateFall.
- Acculynk wins Lion’s Den competition at the ATPS Latinoamerica in Miami.
- Planwise gives a sneak peek demo of platform upgrades.
- The Sydney Morning Herald reports UBank wins 2012 Financial Review Smart Investor Blue Ribbon Award for its variable home loan. Come see UBank at FinovateAsia in Singapore.
- Digital Trends looks at how (Bank)Simple is jumping through regulatory hoops.
- NY Times suggests FamZoo to help children & parents manage allowance.
- Millennial Vision and Cachet Financial Solutions partner to remarket mobile remote deposit solution. Come check out Cachet Financial at FinovateFall this week in New York.
- Huff Post reports: Andera CEO Charlie Kroll Builds Business To ‘Help Small Banks Compete Against The Big Guys’.
- TechCrunch interviews BillGuard CEO Yaron Samid.
- TechCrunch reports: Doxo Uses QR Codes To Bridge The Gap Between Paper Bills And Mobile Payments.
FinovateFall Kicks Off Wednesday, September 12
Everything is coming together as we put the final touches on FinovateFall, which launches Wednesday, September 12 in Manhattan. Don’t miss your opportunity to see cutting edge fintech and network with attendees from around the globe. Registration is open for two more days here.
Live blog
We’ll be live-blogging each launch and development as companies demo new fintech from the legendary Finovate stage. We’ll also be tweeting from our Twitter page along with hundreds of others in the crowd. Join in the discussion by using the #finovate hashtag.
Schedule
Registration begins at 8:00 AM EDT on Wednesday and Thursday and the first demoing company takes the stage at 9:00 AM EDT on both days.
Location
We’ve stepped things up this year by moving to a bigger and better venue in the city. We’ll be at the Javits Center at 655 West 34th St. New York, NY 10001.
Presenters
We’re hosting an all-star crew of 64 companies on stage over the course of two days. There’s nothing like actually being at Finovate to take it all in live, and talk to the founders and senior execs who are pushing the envelope in fintech. Here’s what the lineup looks like:

Have any questions? Check out the FAQ or contact [email protected]. See you in New York, and thanks again for your support.
Truaxis Acquired by MasterCard
Truaxis (formerly BillShrink) announced that it has been acquired by MasterCard for an undisclosed amount.
As part of this deal, the Truaxis platform will be integrated with MasterCard’s network, enabling it to offer merchants and FIs access to Truaxis’ card-linked offers solution.
Additionally, the deal will help Truaxis expand. According to CEO Schwark Satyavolu:
“Being part of the MasterCard family allows us to scale our technology platforms and continue to grow our issuer distribution pipeline globally to deliver highly personalized offers to consumers, through their preferred channels.”
To learn more about Truaxis, watch its FinovateFall 2011 demo and come to FinovateFall 2012 next week to check out its live demo.
Finovate Alumni News– September 7, 2012

- Fox Business News interviews Personal Capital CEO, Bill Harris, on 401(k) fees.
- StartupTunes features planwise.
- ShopKeep POS launches new iPhone app to give merchants better, faster access to real-time sales data. Come check out ShopKeep at FinovateFall next week.
- Forbes considers: Why Intuit Is More Innovative Than Your Company.
- TechCrunch reviews Giftly’s new app.
- FreeMonee wins Direct Marketing Association 2012 Innovation Award.
- Kiboo announces 3 key partnerships with First California Bank, FIS and MasterCard.
Finovate Alumni News– September 6, 2012
WilliamPaid.com partners with ZipZap to give tenants the option to pay rent with cash.
- Crealogix ships two-factor mobile authentication device.
- Nedbank partners with Yodlee for PFM.
- Business Insider lists Kashoo as a cloud accounting application that provides a new way to streamline financial operations.
- StockTwits partners with Investis.
Finovate Alumni News– September 5, 2012
JP Nicols, CEO of Clientific advisory firm, mentions Personal Capital, MoneyDesktop, and Actiance as 3 companies to watch at FinovateFall.
- Former E*TRADE General Counsel joins Lending Club as General Counsel and Chief Compliance Officer.
- SecureKey teams up with Dell for private cloud expansion.
- Safeway announces preparations for Blackhawk IPO. Come check out Blackhawk at FinovateFall.
- Acculynk announces acquisition of PayLeap Gateway & Merchant Services.
- Mootwin partners with Progress to build mobile apps.
- Sacramento’s Fox40 interviews Priya Haji, SaveUp CEO.
- South Metro FCU offers members mobile deposits through Cachet Financial Services. Come see Cachet at FinovateFall.
- InComm announces minority investment by Warburg Pincus.
- Tradeshift selected by UK-based strategic outsourcing & energy corp to implement e-invoicing solution.
FinovateFall Demo Themes and Company Locations
Next week, 64 companies travel to FinovateFall in New York to demo their cutting-edge financial technology. The map below shows the geographic distribution of each company’s headquarters (click to enlarge).
In the U.S., 50 companies represent 18 states, while internationally, 14 companies will be coming in from nine different countries.
While the companies have been busy preparing their 7-minute demos, we took some time to analyze what they’ll be showing the audience. Here’s a look at the themes of the technology that will be demonstrated on stage at FinovateFall next week.
Interested in seeing these themes and more demonstrated live? Get your ticket to FinovateFall 2012 and we’ll see you in New York.
Finovate Alumni News– September 4, 2012
Fenergo launches new online FATCA Self-Certification Tool for W-8 and W-9 form collection.
- ABABanking Journal profiles Guardian Analytics.
- Geezeo signs Commonwealth and General.
- Bank of China (Hong Kong) and Monitise form partnership.
- Visible Banking interviews Matthias Kroener, Fidor Founder and CEO.
- Social Lending Network reports: Lending Club cracks $70 mil, Prosper has a down month.
- North Bay Business Journal lists mFoundry and Monitise as fast growing tech companies in 2012.
- American Banker reports Pacific Continental switches to Q2ebanking as business app provider.
- Tykoon and LearnVest host contest to help families get money smart.
- Leadfusion extends aid to financial institutions struggling to respond to the latest serious Java security threat.