Transecq’s Two-Factor Authentication Product Boasts User-Friendliness

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Next up, Transecq demonstrated an out-of-band, user-friendly authentication system:

“ENTERSECT’s Interactive Transaction Authentication (ITA) module provides additional-factor, out of band, interactive authentication for any form of digital action taking place. This module employs all of the security features of the eCertificate system and allows for unique user identification through bilateral, signed certificates. This product completely replaces the need for any other two-factor authentication product and is significantly more secure and fundamentally more user friendly. Responses are relayed back to the server over an electronic and encrypted communication channel – not via a manual OTP re-entry (which can be intercepted) as is the case with other legacy solutions.”

Product Launched: September 2010 

HQ Location: Atlanta, GA 
Company Founded: July 2008 
Metrics: Aggregate # of employees: 50
Website: transecq.com
Presenting Jim Happe (VP Business Development) & Christian Brand (CTO of ENTERSECT)

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Equifax’s App Lets You Check Your Credit Score On-The-Go

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This morning, Equifax demonstrated a mobile app that provides real-time access to your credit file:
“Equifax Complete key features can be accessed via the Equifax Mobile App & include:
  • Interactive Score Estimator & score monitoring 
  • Alerts to Key Changes in your credit files 
  • $1M ID Theft Insurance
  • Automatic Fraud Alerts
  • Lock/Unlock your Equifax Credit Report
  • WebDetect – online monitoring of your personal information to see if it is found on suspected Internet trading sites”

Product Launched: April 2010


HQ Location: Atlanta, GA 

Company Founded: March 1899, PSOL Business Founded 1999 
Website: equifax.com
Presenting Trey Loughran (President, Equifax Personal Solutions) & Peter Schoenrock (SVP Product Development)

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TandemMoney Helps Consumers Save For A Rainy Day By Borrowing From Themselves

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To begin the second morning session, TandemMoney demonstrated a product that helps users save money through an automatic withdraw process, then borrow it from themselves on a rainy day:

“It is both a consumer line of credit and a savings account that integrate to form a single, evolving source of “rainy day” liquidity. The product conditions borrowing upon the accumulation of savings as consumers must agree to have $20 automatically deposited into savings each month. Advances are made from accumulated savings, at no cost, with credit made available early on to cover any savings shortfalls. When advances are repaid, payments are made to the line of credit AND the savings account – as though the consumer was borrowing and repaying herself. As the savings balance grows with each $20 monthly deposit, the mix of funds available for financial emergencies steadily shifts more to savings until consumers ultimately reach the point of using (and replenishing) their own savings to meet their short-term cash needs.”

Product Launched: September 2011

HQ Location: Sioux Falls, SD
Company Founded: March 2010
Presenting Trent Sorbe (President) & Nicole Pullman (Director of Marketing)

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Credit Sesame’s Badges Give Users a Certification for Financial Responsibility

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Finishing off the first morning session, Credit Sesame demonstrated its Certified Badge program:

“It not only authenticates your identity online, but also certifies that you are financially responsible and trustworthy because of your good credit. After signing up for Credit Sesame, you are able to get and easily display your Certified badge on your social media profiles, email signatures, resume, blog/personal website, and other web-based locations. 

Obtain different levels of badges based on your credit rating and credit management and customize your badge verification page. Credit Sesame’s Certified Badge helps you stand out and gives you an edge that can make a real difference in today’s complex, competitive world.”

Product Launched: September 2010 
HQ Location: Sunnyvale, CA 
Company Founded: January 2010 
Metrics: $7.1M raised, 15 employees
Presenting Adrian Nazari (CEO) & Irene Shubladze (VP Marketing)

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Rebirth Financial’s JAS Rating System Grades Financial Health of Small Businesses

Rebirth_Financial.jpgLater this morning, Rebirth Financial 

debuted the JAS Rating System:

“A first-of-its-kind scoring system that determines the financial health of a small business. The JAS Rating System delivers a clear 1 through 100 score for small businesses, and displays industry specific comparisons. 

S&P and Moody’s can predict the financial health of a publicly traded business with a close to 96% accuracy. The JAS Rating System can predict the financial health of a private business with 86% accuracy.”

Product Launched: September 2011

HQ Location: New Orleans, LA 
Company Founded: February 2010  
Metrics: Initial funding raised, Multimillion dollars in loans requested through the platform, operations in multiple states

Presenting Chonchol Gupta (CEO) & Xavier Cabo (COO)

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RobotDough Introduces A Portfolio Monitoring Service

Thumbnail image for RobotDough.pngThis morning, RobotDough demonstrated a portfolio monitoring service that scans for accounting red flags:

“We’ve developed an extensive set of accounting rules based on forensic accounting analysis that looks for hidden accounting red flags. Every night, after we receive new financial data from our providers, we apply those rules to our database of 45,000 companies to find hidden accounting problems. Users can link their brokerage accounts directly to RobotDough and we will automatically crosscheck our database of red flags with their portfolio companies. If we find any problems, we notify the user immediately, so they can take action before the stock price moves.”

Product Launched: September 2011

HQ Location: Los Angeles, CA
Company Founded: July 2010
Presenting Wilton Risenhoover (CEO) & Olivier Moratin (VP of Product Development)

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With Kabbage’s SocialKlimbing, Online Merchants Benefit From Being Social

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This morning, Kabbage demonstrated SocialKlimbing, which enables online merchants to benefit from engaging in online social activity:

“Kabbage has launched the SocialKlimbing feature of its system, which enables online merchants to associate their social activities with their Kabbage account. By doing so, Kabbage incorporates information from these social media sites to underwrite risk and enable online merchants to receive a benefit by actively engaging with audiences interested in their products and services.”

Product Launched: June 2010 
HQ Location: Atlanta, GA 
Company Founded: February 2009 
Metrics: Just under $26M raised from accredited investors and partners, 22 employees
Website: kabbage.com
Presenting Marc Gorlin (Chairman & Co-Founder) & Kathryn Petralia (COO)

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Segmint Helps Banks Use Facebook to Better Understand Clients

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Today, Segmint introduced SegmintSocial, a platform that enables financial institutions to use Facebook to better understand their customers and interact with them on Facebook:

“Today, when responding to customer posts on Facebook©, Financial Institutions (FIs) do not have visibility into the relationship that they have with that customer. With SegmintSocial, the FI employee monitoring Facebook now has a complete list of KLIs and an understanding of the product mix, demographics and lifestyle spending patterns of customers when they post on the FI’s Facebook page. SegmintSocial also provides the FI customer a Facebook page containing customized FI and reward offers. These two unique online experiences enable the FI to deliver a more engaging and relevant social experience for their customers.”

Product Launched: September 2011

HQ Location: Akron, OH
Company Founded: 2008
Metrics: 24 employees, 10 patents pending
Website: segmint.com
Presenting Rob Heiser (Co-Founder & CEO) & Nate Shahan (Co-Founder & VP Product Development)

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Betterment Enables Goal-Based Decision Making

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Next, Betterment shared Multiple Goals, a feature that helps consumers make smart decisions:
“Betterment is committed to helping consumers make the right investing decisions to meet their financial goals. Our new goal based tool enables users to make smart, goal-based investment decisions. In keeping with Betterment’s easy and intuitive user experience, we’ve created a simple three step process that empowers users to invest towards specific goals.
Step 1 – A user identifies their goal (i.e. retirement, buy a house, vacation, etc.), when they want to reach this goal, and how much they will contribute towards this goal.
Step 2 – User selects short term risk tolerance for this particular goal, based on Betterment’s projections of likely return, potential upside and downside.
Step 3 – User selects long term risk tolerance for this particular goal, based on Betterment’s projections.
After completing these three steps, the user receives a recommended portfolio allocation, and, can set their portfolio for this goal with just one click. Reaching future goals through investing is now faster and simpler than ever before!”
Product Launched: September 2011
HQ Location: New York, NY 
Company Founded: August 2008 
Presenting Jon Stein (Founder & CEO) & Anthony Schrauth (SVP Product)

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Google Advisor Allows You to Check Mortgage and Credit Card Rates in Real Time

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This morning, Google demonstrated Google Advisor, a technology that allows you to check rates in real-time:
“With Google Advisor, you enter information about what you’re looking for in a mortgage, credit card, CD, or checking and savings account. We show you a list of the offers that match your criteria, along with rates and contact information. Google Advisor is designed especially to help you make these difficult financial decisions easily, with:
  • Speed: As you change your criteria, the results update instantly. You’ll still have a list of all your options in one place, so you can quickly compare different offers.
  • Trust: By setting your own search criteria, you’re able to see only those offers and rates that apply to you, which means you can compare applicable offers without even contacting a provider first.
  • Control: You only need to provide the minimum amount of information we need to show you offers that are right for you. You have full control over what you want to share, and which providers you choose to talk to–and you don’t have to submit any personal information until you want to.”
Product Launched: May 2011

HQ Location: Mountain View, CA 

Company Founded: January 1996 
Website: Google.com
Presenting Dan Shapiro (Product Manager for Google Advisor)

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Demyst.Data Offers Predictive Analytics to Optimize Your Lending Portfolio

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This morning, Demyst.Data launched its predictive analytics tool that offers portfolio optimization:
“Demyst.Data is a web based modeling toolkit to help lenders grow thin file portfolios without increasing their risk levels. With minimal inputs, the tool provides for better segmentation on customers typically rejected due to a lack of data through:
  • Convenient access to rich consumer level data including telecommunications, geo-location, demographics, and social networks.
  • Proprietary statistical techniques that outperform logistic regression when working with emerging messy data sources.
  • Painless technology to configure and integrate bespoke API’s which bridge the gap between your current processes and optimized product offers.”
Product Launched: September 2011 at FinovateFall 2011

HQ Location: New York & Hong Kong 

Company Founded: June 2010 
Presenting Mark Hookey (Founder) & Kevin Denberg (Co-Founder) 

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Weemba Puts Borrowers In Control of the Lending Process

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Kicking off FinovateFall this year, Weemba demoed its social platform that matches borrowers and sellers. It allows borrowers to choose which lenders see their profile. With this platform:

“Borrowers create a profile under a nickname, and post a project to obtain financing from one of the many professional Lenders registered in Weemba. Besides the reason for and amount of a loan, profiles may include everything from the Borrower’s income, education level and veteran status (Individuals) to their number of employees, annual sales or revenues and articles of incorporation (Businesses). 

Lenders will be able to search projects created by those Borrowers and narrow them down by credit score, amount needed, location, type of loan and more. When a Lender finds an interesting project, the Lender then may ask the Borrower for access to their real identity, as well as private details about the project. Professional Lenders will be able to find the exact Borrowers they want, not information that is old, recycled, uncertain or vague. If the Borrower grants access to the Lender, all further contact and any negotiations take place outside Weemba.”

Product Launched: August 2011

HQ Location: Miami Beach, FL

Company Founded: January 2011
Metrics
: $5.5 million raised, 18 employees

Website: weemba.com
Presenting Annette Gallagher (CEO) & Matthew Reid (Chief of Lender Relations)

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