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Demyst.Data Offers Predictive Analytics to Optimize Your Lending Portfolio

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This morning, Demyst.Data launched its predictive analytics tool that offers portfolio optimization:
“Demyst.Data is a web based modeling toolkit to help lenders grow thin file portfolios without increasing their risk levels. With minimal inputs, the tool provides for better segmentation on customers typically rejected due to a lack of data through:
  • Convenient access to rich consumer level data including telecommunications, geo-location, demographics, and social networks.
  • Proprietary statistical techniques that outperform logistic regression when working with emerging messy data sources.
  • Painless technology to configure and integrate bespoke API’s which bridge the gap between your current processes and optimized product offers.”
Product Launched: September 2011 at FinovateFall 2011

HQ Location: New York & Hong Kong 

Company Founded: June 2010 
Presenting Mark Hookey (Founder) & Kevin Denberg (Co-Founder) 

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