BillGuard Brings Antivirus For Bills to Online Bank Statements

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To finish off the first session this afternoon, BillGuard unveiled a new browser extension:

“BillGuard is people-powered antivirus for bills. BillGuard.com is a free online service that enables consumers to protect their credit cards and debit cards from hidden charges, billing errors, misleading subscriptions, scams and fraud. BillGuard will also unveil its new browser extension that brings the power of BillGuard into online bank statements.”

Product Launched: May 23, 2011 
HQ Location: New York, NY 
Company Founded: April 11, 2010 
Metrics: $3M raised, 13 employees
Website: billguard.com
Presenting Yaron Samid (Founder & CEO) & Raphael Ouzan (Founder & CTO)

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Yodlee Shows How Banks Can Tailor the Consumer Banking Experience

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This afternoon, Yodlee demoed The Dynamic Consumer Experience:
“Yodlee’s dynamic consumer banking experience is fast, flexible, and tailored to the unique needs of individuals, all in an anytime, anywhere online/mobile environment. 
We will be showing how financial providers can, from a single platform, enable truly differentiated consumer banking experiences that drive substantial value. We will be highlighting distinct consumer segments to demonstrate how different the experiences can be, even down to the payment vehicles. This empowers both banks and consumers while delivering exceptional functionality via a unique Yodlee FinApp architecture.”
Product Launch: November 2011
HQ Location: Redwood City, CA
Company Founded: February 1999
Metrics: 12 years’ banking leadership & innovation, 700+ employees globally, 40% annual YOY revenue growth, 30M+ registered users, 300+ customers
Website: yodlee.com
Presenting Peter Hazlehurst (Chief Product Officer), Aimeelene Hwang (Senior Product Manager), & Eric Connors (VP Product)

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eToro Launches Copy.Me Platform That Lets Everyone Market Their Trading Skills

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This afternoon, eToro demonstrated CopyTrader and introduced Copy.Me:

“CopyTrader is a groundbreaking way to trade by automatically copying every trade made by a selected guru trader or by a people-based portfolio of top performing traders directly into the account of the copier. CopyTrader is the enabling feature for every network member to become a guru investor who indirectly executes trades for all investors copying him or her. 

Copy.Me is a one-stop shop for everyone to set up his own retail investment shop and present/market his trading skills to the entire world. Investment gurus are compensated for their ability to attract investors that copy from them.”

Product Launched:
  • CopyTrader official launch date: June 27, 2011
  • Copy.Me (beta) launch date: September 20, 2011

HQ Location: Limassol, Cyprus 

Company Founded: January 1, 2007 
Metrics: Today, eToro employs 190 professionals with offices in the United States, Europe, and Australia. To date, eToro has raised $16.6 million and has over 1.75 million registered users.
Website: etoro.com

Presenting Yoni Assia (CEO) & Alon Levitan (Head of Strategic Marketing)

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Andera’s FortFI Scans Account Applications for Fraud

Andera (2).jpgNext this afternoon, Andera demonstrated FortiFI, a product that aims to discover and flag fraudulent account applications sent to banks:

“It scans applications submitted online to over 500 financial institutions discovering patterns used by fraud rings only visible on an industry-wide scale, and flags applications matching known patterns before an account is opened at the bank. FortiFI is available as both a feature of Andera’s hosted account origination solution and its Software Development Platform (SDK). 

The SDK gives developers instant “plug and play” access to the many services and software components (e.g., ID verification, application risk management, funding risk management, funds transfer, etc.) used by Andera’s popular hosted online account opening solution, reducing the time and cost to bring innovative online services to market.”

Product Launched: July 2011
HQ Location: Providence, RI 
Company Founded: 2001 
Presenting Ted Brown (Sales) & Bob Chatham (CMO)

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Backbase’s E-banking Experience Focuses on Customer Interaction

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This afternoon, Backbase demonstrated its Retail Bank of the Future that focuses on customer interaction: 

“Backbase is launching its Retail Bank of the Future representing the e-banking engagement experience of tomorrow. It embodies the newest User Experience (UX) patterns based on input gathered from customer research, industry thought leaders and UX specialists. 

The Backbase Retail Bank of the Future uses the latest interaction patterns and stretches the limits of today’s front-end technologies across multiple devices and touch-points in order to create a centrally orchestrated Bank 2.0 end-user experience. With the underlying technology in place, including its award-winning Portal technology, Backbase is now focused on leading the way in customer engagement solutions.”

Product Launched: February 2011 
HQ Location: New York Company 
Founded: June 2003
Metrics: 150 employees, Offices in New York, US and Amsterdam, The Netherlands
Website: backbase.com
Presenting William Sarkozy (Senior Consultant) & Jonathan Wright (Senior Consultant)

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Authentify’s 2CHK Provides Insight Into Transaction Activity

Authentify.jpgThis afternoon, Authentify demonstrated 2CHK, an application that:

“Establishes a separate, 2-way window into a user’s bank account from their mobile device or desktop. 2CHK permits a user to double check account transactions and approve or cancel them using controls provided by the app. 
Developed to combat MITM/MITB/Zeus SpyEye malware variants, the heart of 2CHK is its encrypted second communication channel established only when the user completes an out-of-band authentication with the application’s backend. Once established, the encrypted channel can be used to verify multiple transactions extending a financial institution’s ability to apply interactive OOB transaction verification against virtually all transactions types.”

Product Launched: September 2011 


HQ Location: Chicago, IL 

Company Founded: October 2009 
Metrics: Authentify is a privately held, 35 person firm with 200+ customers in financial services, e-commerce and corporate security.
Presenting Peter Tapling (President & CEO) & John Zurawski (VP Sales & Marketing)

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CashStar Turns Credit Card Loyalty Points Into Mobile Gift Cards

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Starting off after lunch, CashStar demonstrated a gifting and incentives platform:

“A first of its kind location-based iPhone application that enables consumers to walk into a retail location (i.e. Starbucks) and instantly redeem credit card loyalty points in real-time in the form of a mobile gift card that can be used immediately. With CashStar, consumers can burn their points instantly on their mobile device for the first time ever, providing the ultimate convenience and relevancy the digital age now affords.”

Product Launched: September 2011 


HQ Location: Portland, ME 

Company Founded: 2007 
Metrics: $9M Raised, 50+ Employees
Website: cashstar.com
Presenting David Douglas Stone (Co-Founder & CEO) & Phelps Peeler (VP of Engineering)

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MyCyberTwin’s Virtual Agents Use Artificial Intelligence to Assist Clients

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To cap off the morning session, MyCyberTwin showed how virtual agents use artificial intelligence to convey emotion when interacting with customers:

“MyCyberTwin will demo its Artificial Intelligence solutions – called virtual agents – and give a detailed explanation about how current leading financial institutions are using the technology today and will use the technology in the future. It is a powerful demo to show an audience how a computer thinks and answers questions in real-time, helping customers get the answers they need while helping companies garner the intelligence of the customers visiting their websites.”

Product Launched: September 2011 


HQ Location: New York, NY & Sydney, Australia 

Company Founded: January 2005 
Metrics: The company has been funded by millions in federal grant funding, angel investors and founder seed capital, and is in rapid growth, having delivered Virtual Agents to some of the largest organizations in the world, including two banks on the Forbes top 25, HP, NASA and others.
Presenting Dr. John Zakos (Co-Founder & CIO) & Todd Barrish (PR)

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Kony Solutions Streamlines the Internal Approval Process for Banks

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This morning, Kony Solutions showed a mobile app that facilitates the internal executive approval process for banks:

“Kony Commercial Banking leverages Kony’s Platform and our expertise in mobile banking. It allows the corporate treasurer and executives to track and approve transactions from any mobile device they choose to use including tablets. Each user is able to view the transaction amount, date, account involved, the approval status of other users and a memo. 

This solution is unique in offering secure, multi-user transactions accessible anytime, anywhere. Plus, from the development perspective the application is updated and deployed to any mobile device, mobile web or tablet from a single application definition.”

Product Launched: Fall 2011 

HQ Location: Orlando, FL 
Company Founded: January 2007 
Metrics: Kony has 700 employees
Presenting Bjorn Hildahl (VP Product Management) & Shannon Pham (Marketing Program Manager)

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Personal Capital Introduces Customized Investment Services

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Next up, Personal Capital unveiled its suite of investment services that aims to help consumers better manage their money:

“Today’s traditional financial advisory system is broken. Brokerage firms operate under a “one size fits all” approach that marginalizes investment returns and diminishes the client’s visibility and control. Personal Capital addresses the need for a holistic, convenient, affordable and highly customized investment service for today’s investor. At Finovate, the company will demonstrate the full suite of services that will enable investors to view their complete financial picture and work with a financial advisor to create personalized investment solutions.”

Product Launched: September 20, 2011

HQ Location: Redwood City, CA
Company Founded: July 2009
Metrics: Money raised to date: $10 million, Series A (Institutional Venture Partners), $15 million Series B (Venrock and Institutional Venture Partners)
Presenting Bill Harris (Chairman & CEO) & Jim Del Favero (VP of Software Products)

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Micronotes Demonstrates A Cross-Sell Engine for Financial Insitutions

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Next up to the podium, Micronotes demonstrated KulaX, a service that helps generate leads:

“KulaX is a cross-sell engine that enables financial institutions to leverage their online banking platform to generate more leads faster without interfering with core banking functions. Online banking customers are targeted with the “next best product” where they are invited, at logout, to engage in an automated one-on-one microinterview with their financial institution about their financial products’ needs and preferences. Upon interview completion, customers are presented with special offers for the FI’s products and services that have been tailored based on interview responses; requested offers are emailed to the customers. KulaX has generated 5 leads per 1000 online customers per week in field application.”


Product Launched: July 2010 

HQ Location: Cambridge, MA 
Company Founded: June 2008 
Metrics: Money raised to date: $2.5 million, Number of employees: 7
Presenting Christian Klacko (SVP Field Operations) Jim Craig (VP Marketing at First Advantage Credit Union)

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Balance Financial Uses Face Time to Connect with Personalized Bookkeepers

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This morning, Balance Financial demonstrated Balance Essential, a service that provides consumers with a personalized bookkeeper to track spending and prepare reports:

“Balance uses highly automated financial tools and a nationwide network of professionals to manage your personal finances for you. At Finovate, our team will present a new $39.95 per month package focusing on reporting and filing. To go along with our core bill management capabilities, our new Essential package features account aggregation and expense tracking tools along with the ability to have your bookkeeper create custom spending reports. Also, look for our photo bill pay mobile app also with video chat.”

Product Launched: September 2011 
HQ Location: Bellevue, WA 
Company Founded: May 2004 
Metrics: $1.5M Series A completed in July 2011, 14 employees
Presenting Devin Miller (CEO) & Andrew Buhrmann (Director of Operations)

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