“Smooth and frictionless payment process is the trademark of the Klarna experience. No one approaches payments the way Klarna does. In less than a second, Klarna performs an extensive analysis of the buyer and assesses the specific risk of fraud and default for that transaction.”
Klarna Demonstrates an Easy Payment Process
Next, Klarna showed off its payment process:
HQ Location: Stockholm, Sweden
Company Founded: 2005
Metrics: 650 employees, 14,000 merchants, $155 million raised in 2011, $118 million in revenue in 2011
Website: klarna.com
Introducing Ohad Samet (Chief Risk Officer) and Jakob Söderbaum (SVP, Sales)