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X1 Card Raises $15 Million, Adds In-App Stock Purchasing

X1 Card Raises $15 Million, Adds In-App Stock Purchasing
  • Challenger credit card X1 has raised $15 million, bringing its total funding to more than $60 million.
  • Along with today’s announcement, X1 is also unveiling a new in-app stock investing tool that will enable cardholders to purchase stocks using points.
  • X1 will use the funds to fuel growth and roll out new services for its members.

Challenger credit card X1 has raised $15 million this week. The funds bring the company’s Series B round to $40 million and elevate its total funds to more than $60 million. The investment was led by Soma Capital and included contributions from Brian Kelly (The Points Guy) and Kyle Vogt.

While the self-described smart credit card did not provide an exact valuation, the company said that today’s round increases X1’s total valuation by more than 50% over where it stood four months ago, when the company raised $25 million in Series B funding.

X1 will use the funds to fuel growth and roll out new services for its members. One such new feature is X1’s new investing platform that enables cardholders to buy stocks in the X1 app using their rewards points. X1 will guide investors by recommending stocks based on the cardholder’s spending habits, risk preferences, investment goals, income, and time horizon. The new capability will begin rolling out to select cardholders in the coming weeks.

The company said in the press release that it has future plans to expand the stock purchasing features “to compete with more traditional investment options.” Based on this, we can expect features common to Acorns and Robinhood such as spare change investing and automatic investment deposits.

For a card with no annual fee, X1’s rewards are hard to beat. The company offers cardholders 2x points on every dollar spent, 3x points on every dollar spent for the year if transactions exceed $15,000, and 4x points on each dollar for one month of purchases for each referral. X1 has paid out more than $10 million in rewards points since exiting its beta last October.

“With X1, we want to build an iconic and enduring consumer finance brand in an industry that’s long overdue for disruption,” said X1 CEO and Co-founder Deepak Rao. “We’re honored by the reception our card has continued to receive and to have raised this funding from Soma Capital, an early investor in more than 20 unicorns. With our innovative new investing platform, we’re excited to reimagine yet another sector in the consumer financial market.”

Outside of its rewards structure, X1 has other unique features that help differentiate itself in the crowded credit card market. The company has a stainless steel card and offers users virtual card numbers that they can set to expire on a specified date in order to avoid forgetting a subscription or a free trial period. The former automatically expires after one use, while the latter automatically expires 24 hours after it is activated.

Photo by Andrea Piacquadio