FinovateFall 2016 / iBank Marketing

Presenter Profile:

How they describe themselves: Our business is driven by a team responsible for business development, and is based on a concept aiming to transform the existing business model of a Japanese regional bank, the Bank of Fukuoka, in order to gain new revenue sources. Our capital is held by the specialized investment firm of the Fukuoka Financial Group, which is one of regional financial groups; the bank has also accepted investments and employees seconded from business partners to develop and expand cross-industry businesses.

How they describe their product/innovation: User Experience: Our PFM is utilized to capture consumers’ behavior and identify customer preferences, which is leveraged provide information on customer needs. Customers are guided through necessary financial support and recommendations on products and coupons. We provide a series of end-to-end services leveraging financial services, which enable customers to satisfy their potential needs as soon as possible.

Product distribution strategy: Through financial institutions


Bus. Dev., Press & Sales: Teppei Fujiwara, Manager,

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