How they describe themselves: GoodData enables payment processors and data providers to share valuable analytics with large financial services corporations, merchants and other partners in order to help them personalize sales, improve consumer loyalty, and maximize the profitability of every organization within their B2B network. With upwards of 250 customers and millions of users, our data products are used by more than 42% of the Fortune 500 every day. GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Intel Capital, TOTVS, and others.
How they describe their product/innovation: GoodData empowers financial services organizations to commercialize and monetize their data by providing the platform and expertise to create and distribute self-service analytics. Our clients include enterprises that deliver data products or packaged analytics to their B2B networks and software companies that embed analytics within existing applications.
GoodData’s scalable platform is designed to work alongside existing teams and tools to create and securely distribute targeted analytics to financial services corporations, merchants, and partners. This automated delivery of interactive analytics help data providers and payment processors personalize client applications that increase sales, improve consumer loyalty, and maximize profitability from their network.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
Bus. Dev.: Jeff Morris, VP Data Monetization Strategy & Success, email@example.com
Press: Amy Duryea, Sr. Manager Customer & Partner Marketing, firstname.lastname@example.org
Sales: Tony Nigro, VP Regional Sales East, email@example.com