FinovateFall 2016 / FF

Presenter Profile:

How they describe themselves: FF is focused on the global personal transactional advice market, helping banks to improve returns on the mobile payments / PFM game, where classic retrospective analysis is too technical, while people look for natural simple cues that are rather forward looking. We plan to work alongside major institutions (via API) and help them improve the effect they have communicating with their customers by allowing our platform to enrich the transactional data with simple cues, honed through years of multi-dimensional study of economics, behavioural science and machine learning algorithms. We are a privately funded research project turned into business, pushing for first pilots with several major international banks in early Q4 2016.

How they describe their product/innovation: FF behavioural analytics platform helps global retail financial institutions enrich and gamify transactional data they report back to customers, so that they could prioritise their spending around areas of their lives that truly matter in the long term. Involving over 60 (and counting) peer-reviewed papers and monographs on behavioural and happiness economics, neural networks and psychology, biases etc., FF uses the data to communicate a proactive spending path for each individual user through our white-label app, API as well as chat interfaces. We help users to plan for the routine transactions, nudge towards long-term purchases vs in-the-moment whims and gamify spending so that one gets a better and human feedback on his spending.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev., Press & Sales: Daniel Gusev, CEO,

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