How they describe themselves: ThreatMetrix® is the market-leading cloud solution for authenticating digital transactions on the Internet.
How they describe their product/innovation: ThreatMetrix ID extends real-time risk-based authentication to global proportions to meet the demanding requirements of the real-time digital economy.
- A Unique Digital Identifier: a fully anonymized and unique identifier based on anonymized global shared intelligence from the ThreatMetrix Digital Identity Network
- A Confidence Score that predicts the authenticity of the connecting user
- A Visualization Graph that incorporates the history of all the transactions that person has conducted across the more than 5,000 ThreatMetrix customers and 24 billion yearly transactions analyzed by the Network
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed