How they describe themselves: Strands is a FinTech pioneer, offering an award-winning solution for Personal Financial Management (PFM), launched in 2008 in the United States and Europe. Strands Finance Suite today includes a portfolio of products that share a common foundation based on Big Data Processing, Artificial Intelligence, Machine Learning, Open API, and best-in-class Customer Experience. The company’s mission is to enable banks and merchants to anticipate customer needs and proactively suggest next-best actions to increase long-term customer value. Strands’ solutions empower people to better manage their financial life and make more informed decisions.
How they describe their product/innovation: Strands BFM (Business Financial Management) is a white-label digital banking solution that enables banks to adopt a role as SME business partner and become their clients’ choice of ‘Everyday Bank’. One point of entry, a 360º financial picture, more efficient money management, and an engaging, meaningful conversation between client and bank. By applying Machine Learning technology, and thanks to Strands’ API Hub technology, banks are in a better position to understand SMEs’ preferences and behaviour patterns and as such, pre-empt their needs and make relevant recommendations, improving their business performance. An in-depth understanding of the end-user also helps accelerate the process into Open Banking.
Product distribution strategy: Direct to Business (B2B), through financial institutions
Bus. Dev.: Pau Velando, General Manager
Yogesh Desai, Bus. Dev. Manager APAC
Gerald Lee, Bus. Dev. Manager APAC
Press: Victoria Yasinetskaya, Marketing Director