Micro-businesses, such as sole proprietors and gig workers, are an underserved group when it comes to financial management tools.
Seeing this need, and recognizing that more than 75% of small businesses in the U.S. are sole proprietors, Braintree-owned Venmo is releasing a new set of tools to help them connect, market, and grow their business.
“Venmo was designed to be a place where friends and family can send, split and share purchases and experiences. Today, we are introducing a very limited pilot to extend that experience to allow sellers to access the benefits of Venmo’s platform through Business Profiles,” the company announced in a blog post.
Currently in a pilot phase, Business Profiles allow consumers to create a business profile (separate from their personal profile) on Venmo in order to accept payment for goods and services. Business users can also tap into Venmo’s community of 52+ million users to generate interest, referrals, and awareness of their brand.
At launch, Venmo will not charge businesses transaction fees. This is likely because the company recognizes that the micro-businesses it is targeting already use its P2P money transfer service to accept payments for their business. Venmo cautioned that it will eventually charge a per-transaction fee of 1.9% + $0.10, but did not mention when it will begin charging the fees.
Venmo’s Business Profiles launch today to a limited number of iOS users on an invite-only basis and will be available for Android users “in the coming weeks. The company plans to make the new service more widely available “in the coming months.”