Paying for your daily deal in Sweden is about to become easier. Payment-services company Trustly announced this week that it has partnered with Groupon to provide direct bank payment options to its end customers that have an account at a Swedish bank.
U.S.-based Groupon works with companies in 48 different countries to help businesses offer deals and incentives to potential customers.
The daily-deal giant is Trustly’s largest
customer to date in the ecommerce sector. It will directly provide convenient and secure payment methods online for customers of seven banks:
- Swedbank
- Nordea
- Handelsbanken
- SEB
- Danske Bank
- Skandiabanken
- Länsförsäkringar Bank
Groupon anticipates the direct payment method to be popular with consumers both online and on mobile devices.
To learn more about Trustly, check out its demo video from FinovateEurope 2013.