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TransUnion Rebrands Business Solutions

TransUnion Rebrands Business Solutions

TransUnion’s business solutions are getting a fresh start this week with a new look. The global information and insights company has rebranded its lines of business solutions in the U.S., organizing them into seven different categories.

“TransUnion’s rebrand clarifies our product offerings and better demonstrates our expertise in both our heritage and new markets, while also making it easier for customers to find what they need,” said company President and CEO Chris Cartwright. “It’s the next logical step in the company’s evolution. We can now offer more powerful consumer insights than ever before, allowing us to meet the needs of our customers in more ways, and at a much deeper level.”

The seven business solutions leverage TransUnion’s “organic investments,” as well as the company’s recent acquisitions of digital identity solutions companies Neustar and Sontiq which TransUnion purchased in 2021 for $3.1 billion and $638 million, respectively. The company has built upon its expertise in consumer identity to expand beyond credit into fraud management, marketing solutions, and communications.

TransUnion’s new business solutions include:

  • TruAudience includes omnichannel audience targeting and advanced analytics to enhance marketing and media performance. The solution includes all TransUnion marketing products, as well as all marketing offerings from Neustar.
  • TruValidate offers fraud prevention and identity proofing products. TruValidate includes all of TransUnion’s fraud products, as well as all fraud offerings from Neustar.
  • TruVision is comprised of risk management products that help balance risk and identify best-fit customers across the account. Among the products in the TruVision line are all TransUnion risk tools, including those formerly known as CreditVision, CreditVision Link, and DriverRisk.
  • TruIQ offers advanced analytics products and services that provide insights into the decision-making process. TruIQ includes offerings formerly known as Prama and Innovation Lab, as well as other custom analytic services.
  • TruEmpower is comprised of consumer engagement products including consumer-facing tools such as those formerly known as CreditView Dashboard, as well as offerings from IdentityForce and Cyberscout.
  • TruLookup offers investigative products that help organizations conduct faster due diligence or issue resolution, and includes TLOxp, TransUnion’s skip tracing, investigative research, and risk management tool.
  • TruContact includes communications and contact center products to help restore trust in communications, enhance customer outreach, and streamline delivery of telecom connectivity services. TruContact includes products from Neustar’s Communications and Contact Center Solutions.

TransUnion’s Chief Global Solutions Officer Tim Martin anticipates that the move to rebrand will both simplify its offerings and allow customers from a range of industries to navigate the products.

Launched as a consumer credit reporting agency in 1968, TransUnion has since pivoted to focus more holistically on data. The company is publicly listed on the New York Stock Exchange under the ticker TRU and has a market capitalization of $12.8 billion.

Photo by Vojtech Okenka