The new unit, Global Fraud & Identity Solutions Group, will tie together TransUnion’s identity verification and authentication tools that help businesses do everything from fight originations fraud to target consumers in their risk profile. The Global Fraud & Identity Solutions Group will also contain the company’s fraud detection and prevention solutions that range from detecting synthetic identities to providing background checks.
The initiative will also accelerate TransUnion’s go-to-market strategy for CallValidate and TransUnion IDVision with iovation. The CallValidate solution was formed in 2018 as the result of TransUnion’s acquisition of Callcredit Information Group. TransUnion’s IDVision solution is also the result of an acquisition the company completed in 2018.
TransUnion has brought on Shai Cohen, former general manager of RSA’s Fraud and Risk Intelligence business, to lead the effort. “We’re excited to bring in a proven leader from some of the world’s most respected cybersecurity and technology companies to unite these efforts and take our fraud prevention solutions to the next level,” said Tim Martin, executive vice president and chief global solutions officer at TransUnion.
The acceleration of a formalized fraud and risk division speaks to the global need for such solutions. The move comes at a time when demand for digital solutions has risen exponentially as consumers seek to conduct many aspects of their daily lives online during social distancing and stay-at-home orders.
TransUnion’s announcement comes on the same day its competitor Experian unveiled Precise ID Model Suite, a new fraud fighting solution. The tools are specifically aimed to help organizations distinguish between first party fraud and third party fraud to determine their best course of action.