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TransUnion Acquires TruSignal

Risk management and credit reporting agency TransUnion is boosting its marketing expertise this week with the acquisition of TruSignal. Financial terms of the deal, which marks TransUnion’s 15th acquisition, were undisclosed.

TruSignal is a target marketing specialist that offers businesses optimization, monetization, and targeting solutions that leverage AI-powered predictive scoring. TransUnion said that combining TruSignal’s capabilities with its in-house technology will help it operate at scale while still allowing people to have personalized interactions with companies in real-time.

TransUnion President and CEO Chris Cartwright said that TruSignal’s marketing solutions will allow the firm to “rapidly and flexibly serve the evolving digital marketing ecosystem.” Matt Spiegel, EVP of digital marketing solutions and head of media at TransUnion added, “Our history of leveraging data to develop rich insights and products, combined with TruSignal’s industry-leading rapid modeling and technology platform, has the potential to be a critical part of shaping the future of the industry and how consumers will experience the brands they engage with.”

Having access to TruSignal’s technology will help TransUnion enhance its marketing products, building on the partnership the company formed last month with Tru Optik. TransUnion’s marketing offerings currently include audience segmentation for digital marketing, customer acquisition, and customer engagement tools.

Founded in 1968, TransUnion has office locations at its headquarters in Chicago, as well as in Hong Kong, Mumbai, Toronto, Johannesburg, Colombia, and Brazil. At FinovateFall 2016, TransUnion showcased Prama, a suite of analytics tools that helps lenders gain market intelligence and act on insights to drive growth and build a risk policy. TransUnion is a public company with a market capitalization of $12.3 billion, trading on the NYSE under the ticker “TRU.”

Last month the company led a $24 million funding round for digital identity authentication provider Payfone. A few days prior to that announcement, TransUnion completed the sale of U.K. credit reporting service Noddle to fellow Finovate alum Credit Karma.