This post is part of our live coverage of FinovateAsia 2013.
debuted its solution that helps banks and merchants unlock unstructured and big data:
“In this age of digital privacy there is an increased need to share temporary “in the moment” payment context. Ad-hoc digital encounters are the next forefront of a massive volume of micro transactions. Imagine a customer making a payment at a restaurant once the waiter “flicks over” the menu context to the customer, without the customer ever having to reveal any long-term impacting sensitive financial information. Once the “payment context” is over, no digital “remnants” remain. A total freedom of contextual interactions, not just payments, opens up a variety of digital services avenues for banks, their merchants, and customers.
The massive volume of data transactions enables new analytical insight to both merchants and the banks, giving banks and merchants new perspectives into consumer behaviour through unstructured and big data.”
Presenting San Zaw (Director, Solutions Consultants, S.E. Asia) and
Phil Scanlon (Director, Client Solutions, Asia)
Product Launch: November 2013
Metrics: 2011 review: $920M, 70+ worldwide offices, offices in 25+ countries, 3,000+ employees, 4,000+ customers, 200+ partners
Product distribution strategy: Direct to Business (B2B), through financial institutions, and through other fintech companies and platforms
HQ: Palo Alto, CA, USA