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Social Money’s GoalSaver Helps Financial Institutions Create a Fun Way to Save


Next, Social Money (formerly SmartyPig) demonstrated how its GoalSaver platform can transform a bank’s social initiatives:

“By using the configurable GoalSaver program, any financial services company in the world may offer its customer base an innovative and attractive approach to saving – quickly and for a fraction of the cost of a new program. 

The product helps any FI create a social strategy, increase customer engagement and retention, cross-sell other products, drive brand awareness, and gather valuable data on future spending. The system is available to any bank, in any language, using any currency, as a way to create a scalable and customizable application for goal savings. GoalSaver may also be leveraged by leading merchants (Christmas clubs and wish lists), and a host of other industries, such as prepaid or payment processing companies.”

Product Launched: May 2012
HQ Location: West Des Moines, IA
Company Founded: January 2007 (Formerly SmartyPig)
Introducing Mike Ferrari (Co-Founder) and Scott McCormack (CEO)