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Smart Engine’s Card-Linked Loyalty Platform Creates Personalized, Targeted Marketing

This post is part of our live coverage of FinovateAsia 2013.


Next, Smart Engine demonstrated how its card-linked loyalty platform can benefit banks, merchants, and the end customer:
“1. Purchase history of bank payment transactions are analyzed and individual shopping behavior profiles developed 
2. Profiles are enriched with online shopping personalization results
3. The Smart Engine provides answers to three critical questions: Who? Where? Which delivery channel (online banking, Web, smartphones, email or SMS supported) – which allow retailers to communicate tailored offers to those bank customers with the highest purchase probability
4. Relevant bank customers receive attractive personalized offers. Card payments result in automated cash back to cardholders’ accounts
5. Location services and event-driven notifications optimize personalization experience
6. Retailers measure return and conversion rates
7. Banks optimize income from cards by extending card usage”
Presenting Christian Bacher (Managing Partner) and Anna Bacher (Director, Sales & Business Development)
Product Launch: Q2, 2011
Metrics: Money raised to date: $8M USD, annual revenues: $950,000 USD, number of employees: 35, shareholder structure: 60% – two private venture capital funds, 40% – management
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), and through financial institutions
HQ: Europe HQ: Vienna, Austria; Asia HQ: Hong Kong, China
Founded: December 2010
Twitter: @SmartengineNws