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Signifyd Debuts Guaranteed Payments Solution to Help Online Merchants Minimize Card-Not-Present Fraud


This is a part of our live coverage of FinovateSpring 2013.
Second up today, Signifyd showed how its Guaranteed Payments solves costly card-not-present fraud:

“Today, Card-Not-Present merchants are liable for fraud chargebacks. As brick-and-mortar businesses move online, their losses increase. The techniques used by fraudsters are evolving quickly, forcing merchants to become experts on device fingerprinting, IP Geo-Location, NAP Checks, BIN lookups and social spoofing. 

Signifyd abstracts this away by connecting all the data needed to screen a transaction and looking at the identities involved holistically. With Signifyd, merchants get a one-stop solution, from automated scoring to manual review, even without any internal history on the customer. And with Guaranteed Payments, Signifyd takes the liability in the case of a mistake. “

Product Launch: March 2013
HQ: Palo Alto, CA
Founded: June 2011
Metrics: $2.2M seed, 6 employees
Twitter: @signifyd
Rajesh Ramanand (CEO & Co-Founder)