Asset management platform SigFig has hired its first Chief Financial Officer. The company announced today that Anne Morrissey, a finance and technology veteran with experience growing startups like Fitbit and LeapFrog, will join SigFig as CFO.

“Anne joins us at a pivotal moment in SigFig’s growth trajectory as we unveil new products, expand into new regions, and grow our range of clients across the financial services sector,” SigFig co-founder and CEO Mike Sha said.

In addition to her work at Fitbit (Senior Director of Finance) and LeapFrog (Director of Finance), Morrissey worked at Yahoo! as Director of Investor Relations. For nearly ten years she worked in financial services with both JPMorgan Chase & Company and Salomon Smith Barney. Morrissey is a graduate of DePauw University and Harvard Business School.

“I’ve always been passionate about my work in technology and financial services,” Morrissey said. “(With) SigFig’s pioneering vision for the industry, I see this as an opportunity to work with Mike and his team to scale the business with strategic financial management.”

SigFig demonstrated its roboadvisory and asset management platform at FinovateFall 2011. Founded in 2007 (as Wikinvest) and headquartered in San Francisco, California, the company introduced its digital wealth platform for financial advisors, CoPilot, back in October. CoPilot automates administrative tasks – including compliance processes – makes onboarding new clients easier, and provides a more personalized experience.

With more than $114 million in assets under management, SigFig purchased SmartWealth roboadvisory technology from UBS in 2018. The company has raised $117 million in funding, and includes DCM Ventures among its investors.