This post is part of our live coverage of FinovateFall 2014.
SAS Games debuted TiViTz College $avings Game-a-thon:
“The TiViTz College $avings Game-a-thon is a market disruptive tool that complements existing financial savings vehicles and provides a solution for families to offset potential student loan debt and help cover the cost of higher education. The Game-a-thon (where students solicit pledges online from friends and family for playing TiViTz games) is similar to a Walk-a-thon fundraiser, only fully automated from pledge solicitation to fund deposit into a savings vehicle.The Game-a-thon is positioned to fundamentally change the way families think about affording college and to significantly empower children to take responsibility for and contribute to their own advanced education . . . all while improving their math skills and financial literacy.”
Presenting: Siobhan Mullen, CEO and Stephen Scully, President
Product Launch: November 2014
Metrics: SAS Games has raised over $5M from angel investors to develop the various TiViTz products, tournaments, and programs. The company has 10 employees to manage tournaments, events, operations, marketing, and promotions, as well as product development with our game developers in Europe (Unit9) and software tool developers based in California and Japan with programmers in Vietnam (SETA International).
Product distribution strategy: Direct to Consumer (B2C), through financial institutions, through other fintech companies & platforms, licensed
HQ: Cocoa, FL
Founded: February 2004
Product Demoed: TiViTz College $avings Game-a-thon
Website: tivitzcollegesavings.com