- Robinhood has acquired credit card company X1 for $95 million.
- X1 launched an in-app stock purchasing capability late last year.
- Robinhood CEO and co-founder Vlad Tenev said that the acquisition will bring his company closer to serving the entirety of customers’ critical financial needs.
Stock brokerage app Robinhood signed an agreement this week to acquire six-year-old credit card startup X1. The deal is expected to close in the third quarter of this year for $95 million in cash.
Prior to the acquisition, X1 had raised $62 million. The company, which was founded in 2017 by Deepak Rao and Siddharth Batra, refers to its credit card as “the smartest card ever made.” The no-fee Visa credit card has many features that customers have come to expect of a modern card. It offers competitive rewards, instant payment notifications via a tandem mobile app, a virtual card number, and it allows customers to turn the card on and off within the app.
There are a handful of features that set the card apart, however. The first is the physical card itself– it is made of 17 grams of stainless steel. The card also allows users to create a single-use card number that is automatically cancelled after one use, which can come in handy for subscriptions users don’t want to forget to cancel. Users can also create a card number for free trials that is cancelled after 24 hours.
Robinhood CEO and co-founder Vlad Tenev explained the reasoning behind today’s buy. “This acquisition will bring us closer towards our goal of serving the entirety of our customers’ critical financial needs. Together with X1, Robinhood will now be able to offer our customers access to credit,” he said.
The acquisition aligns with X1’s direction, as well. The company launched an in-app stock purchasing capability that enables cardholders to buy stocks in the X1 app using their rewards points. X1 guides investors by recommending stocks based on the cardholder’s spending habits, risk preferences, investment goals, income, and time horizon.
Logistically the X1 team will join the Robinhood team. Rao and Batra will oversee Robinhood’s new card business. Rao will serve as GM of Credit Cards and will report to Tenev.