This is a part of our live coverage of FinovateSpring 2013.
Next up this afternoon, Plastyc
showed off the administrator-facing side of its BankingUP
“Plastyc is demonstrating the administrator-facing side of the BankingUP platform, allowing issuing banks and program managers to:
- Monitor and analyze cardholders’ financial activity in real time;
- Monitor and analyze cardholders’ non-financial activity; e.g., usage of mobile apps and web, customer support interactions;
- Communicate instantly with programmable subsets of cardholders via web inserts and smartphone push notification for marketing/upselling and product alerts.
This is a departure from traditional batch mode financial-transactions only reporting obtained from processors.”
Product Launch: November 2012
HQ: New York, NY
Metrics: 5K direct-to-consumer opened to date; platform deployed for a 3M card portfolio; 10 employees; $10M raised so far
Presenting Patrice Peyret (CEO) and Colette Oliver (Director, Marketing)