Pennsylvania-based PeoplesBank will rely on the Digital Sales Platform from Gro Solutions to implement its new online banking strategy. The bank sees the fintech’s digital platform as key to helping it provide a streamlined and mobile onboarding experience, reduce application abandonment, and provide a better overall mobile and online experience for customers.
Putting speed and simplicity at the top of the bank’s list, Communications and Digital Marketing Specialist for PeoplesBank Heather Noll said, “We really like the fact that with Gro our clients can open an account online in under five minutes. We want to give our clients the best experience possible, and we’re excited to be able to provide that extra ease of use for them.” PeoplesBank plans to make the new Gro services available later this year.
Gro Solutions CEO David Eads underscored both factors in his statement on the partnership. “Reaching today’s bank customers requires not only a fast, easier digital process, but also the ability to fine-tune the details of their product offerings and risk profile,” Eads said. “We welcome the opportunity to help PeoplesBank fulfill that need for its customers and look forward to collaborating with the bank to support its digital banking growth initiatives.”
PeoplesBank is a Codorus Valley Company and a wholly-owned subsidiary of Codorus Valley Bancorp Inc. the largest independent FI based in York County, Pennsylvania. Serving customers in South Central Pennsylvania and Central Maryland, PeoplesBank has more than $1.7 billion in assets and provides consumer, business, wealth management, and mortgage services.
Gro Solutions demonstrated an extension of its Gro Digital Sales Platform at FinovateFall 2017. More recently, the Atlanta, Georgia-based company, founded in 2015, announced a partnership with Congressional FCU ($900 million in assets) that will bring its Digital Sales Platform to the 47,000-member institution. Also this year, Gro Solutions teamed up with Michigan-area 4Front CU ($488 million in assets) to deploy its Gro Checkout solution. The company began the year with another Gro Checkout deployment, this time with $106 million Surety Bank based in Florida.