Back to Blog

Gro Solutions Partners with 4Front CU, NBKC to Ease Onboarding, Support National Rollout

Spring is coming early for Gro Solutions, the Atlanta, Georgia-based fintech that demonstrated its Gro Digital Sales Platform at FinovateFall last year. This week the company announced that 4Front Credit Union, a community-based FI headquartered in Travers City, Michigan, has chosen a component of that platform, Gro Checkout, to boost its cross-selling capability and improve the user experience for its more than 65,000 members.

Gro Checkout is a mobile-first account opening solution that supports cross-selling, multiple account funding options, and fast and secure verification. The ability of Gro Checkout to provide customers with a completely digital experience was among the main reasons why 4Front Credit union, with more than $488 million in assets, selected the platform.

“Competitor financial institutions tout a start-to-finish online account opening and funding process, but they still require the customer or member to visit a branch to finalize the process,” eServices Manager for 4Front Credit Union Bryson Wilbert said. “We sought a true, 100 percent digital process, and we’ve found it with Gro.”

Gro Solution’s latest partnership comes less than a month after the company announced that its Gro Checkout was playing a significant roll in the growth of NBKC, as the $580 million bank plans its national expansion. The Kansas City, Missouri-based bank, which has been using Gro Checkout since the fall of 2017, credited Gro Checkout for a 10x increase in the number of applications for mortgage and deposit accounts with a 70 percent completion rate. NBKC adds that this helped support the bank’s decision to expand across the country.

“The strategy was always to expand nationally and Gro’s technology allowed us to evolve into a true hybrid bank – continuing to serve our valued local customers through our physical branch network, but also provide banking opportunities to customers throughout the nation via our online and mobile banking channels,” Chief Deposit Officer for NBKC Melissa Eggleston said. “For that to happen, we needed a quick, easy process for customers to open accounts, regardless of location and channel, and Gro’ fulfilled that need perfectly.”

Founded in 2015 by David Eads (CEO), Gro Solutions has raised more than $4 million in funding. The company includes TTV Capital, C&B Capital, BLH Venture Partners, and BIP Capital among its investors.