With more than $900 million in assets, Congressional FCU has selected Gro Solutions’ Gro Checkout to streamline its digital onboarding process. A feature of the company’s Digital Sales Platform, Gro Checkout helps banks and credit unions better meet the expectations of mobile-first banking customers with a simple, intuitive, and friction-free application experience.
“Reducing friction in the application process lowers abandonment and leads to a better user experience, more potential members, and ultimately more sales growth,” Gro Solutions CEO David Eads said. “With Gro, Congressional Federal Credit Union can ensure a high quality of service via the digital channel, providing its members with a great experience every time, no matter their need.”
For Congressional FCU, the adoption of Gro Checkout will help the credit union better onboard customers in general and mobile-first customers in specific. By making it easier for customers to access specifically what they want, and only requiring the minimum necessary in terms of customer data, Gro Checkout can help the financial institution better serve and grow its 47,000-strong membership.
“When our members come to us through the digital channel, their needs can be varied, and we wanted a way to serve them that didn’t require them to wait or go through unnecessary steps,” Manager of eCommerce for Congressional FCU Devin Calef said. “With Gro, we can connect our members directly to the product they’re interested in, gathering only the necessary information along the way so it doesn’t slow down the application process, providing a smooth experience for our members from beginning to end.”
The partnership with Congressional FCU is the second major headline for Gro Solutions this month. The company announced earlier in March that it was bringing its Gro Checkout solution to 4Front CU, a Michigan-area credit union with more than $488 million in assets. “We sought a true, 100 percent digital process, and we’ve found it with Gro,” 4Front CU eServices manager Bryson Wilbert said in a statement when the deal was reported. In January, Gro announced that Surety Bank, a Florida FI with $106 million in assets, was implementing Gro Checkout in support of its digital transformation efforts.
Founded in 2015, Gro Solutions demonstrated an extension of the Gro Digital Sales Platform at FinovateFall 2017. The company has raised more than $4 million in funding and is headquartered in Atlanta, Georgia.