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Palo Alto Software’s LivePlan Teams Up with MasterCard to Help Small Businesses Better Understand their Daily Operations

This is a part of our live coverage of FinovateSpring 2013.


The final presenter to hit the stage before lunch, Palo Alto Software, demonstrated how LivePlan can help small businesses:
“LivePlan tells you how your business is doing. It creates budgets and forecasts to help you plan for success, allows you to put together a beautiful one-page pitch, and helps you track and manage your performance to ensure efficient growth. With its Quickbooks integration, LivePlan delivers business intelligence to small businesses everywhere. LivePlan has received the Top Ten Reviews Gold Award and been touted as, “an essential tool for launching a startup” by Fans include PC World, The Wall Street Journal, CNN Money, and Entrepreneur as well as over 70,000 customers.
LivePlan and MasterCard have now teamed up, and are helping small businesses and mid-market companies manage both their performance and daily operations. LivePlan is now offered through the MasterCard Easy Savings Program and provides business intelligence through Moving forward, the two companies will look to identify other areas in which their solutions can jointly provide value to business owners.”
Product Launch: April 2011
HQ: Eugene, OR
Founded: 1988
Metrics: 50 employees, 70,000+ LivePlan customers, 1.1M uniques per month to the Palo Alto Software site network
Twitter: @liveplan
Presenting Sabrina Parsons (CEO) and Mike McManus (Senior Business Leader, Strategy, Planning & Innovation, Mastercard)