How they describe themselves: SmartyPig is the most simple, smart and secure way to save for a specific goal, allowing you to invite family and friends to contribute to your account, giving you additional cash boosts of up to 5% from top retailers who sell exactly what you’re saving for AND an extremely competitive interest rate on the money you’re saving. SmartyPig is where a banking application meets social networking.

What they think makes them better: SmartyPig is the first-ever banking application that allows you to make your savings goal public. Other sensible savers can not only see what you are saving for by searching for you at SmartyPig.com, clicking on your SmartyPig widget on your social networking page or through shared SmartyPig friends, but when they find you, they can contribute to your goal, helping you reach it faster. SmartyPig has also partnered with some of the top retailers in the country who offer you cash incentives when you’ve reached your goal so that you get even more money for your money.

Contacts:

Business Development: Michael Ferrari, Co-Founder, 515-256-2086
Press: Jon Gaskell, Co-Founder 515-256-2086

How they describe themselves: Sparkroom’s is the leading provider of Lead Performance Optimization, a solution that uniquely combines Sparkroom Lead IQ, a hosted analytics platform with expert account management services to give online lead buyers the tools and expertise needed to measure, manage and optimize their lead acquisition spending. Initially focused on the mortgage industry, our products and service helps lenders dramatically improve the performance of their online leads, by lowering customer acquisition costs, significantly improving marketing efficiency and measurably increasing profitability. Founded in early 2007, Sparkroom is privately-held, with funding from private investors and Matrix Partners. For more information, visit www.sparkroom.com.

What they think makes them better: Sparkroom Lead IQ closes the loop between closed loan data and lead source, segment and filter information to measure end-to-end lead performance from lead to balance sheet. It is a comprehensive analytics platform that allows lenders to optimize their lead acquisition program in real time, and giving them unparalleled transparency into their marketing effectiveness. The solution includes:
• Dashboards and analytics
• Filter management
• Budget and volume management
• Lead screening and validation

Contacts:

Bus. Dev.: Jamie Shulman, VP Operations, [email protected]
Press: Jamie McDonald, CEO, [email protected]
Sales: Edward Powell, VP Sales, [email protected]

What they think makes them better: Launched in December of 2005, the TradeKing Community pioneered social networking in the online brokerage space. It was the first Web site to allow clients share their actual trades, certified by TradeKing, write blogs, and connect with other Community members, all in a regulated and safe environment. Its version 2.0 expanded on the certified trades functionality, showing aggregate trading information and trading performance from the entire Community, allowing users to write trade notes that outline their rationale for trading a specific security, the ability to form groups around common interests and interact with other traders in forums.

Contacts:

Bus. Dev.: David Dusseault, Director of Bus. Dev., [email protected], 877-495-5464×1113
Press: Tier One Partners, [email protected], 781-642-7788

How they describe themselves: TrustedID offers the most proactive, secure and comprehensive products available to prevent identity theft. TrustedID’s flagship product, IDFreeze, gives consumers 13 different methods to protect against identity theft including: fraud flag placement, identity scanning, opt-out from pre-approved credit card offers, identity theft restoration services and a $1,000,000 warranty against losses from identity theft. Recently, Suze Orman, America’s foremost financial expert, endorsed TrustedID through the launch of a jointly developed product, Suze Orman’s Identity Theft Kit, which set a record for the fastest selling identity theft product ever introduced. TrustedID is privately held and venture-funded.

What they think makes them better: TrustedID offers the most comprehensive and secure protection available in the market today. The differentiation is highlighted in our flagship product’s 13 areas of protection, more than three times the number of features protecting our competitions’ customers. TrustedID is the only company offering features such as whole family protection with a single product, credit freeze and medical record protection

Contacts:

Business Dev. & Sales: Joe Digiovanni, 650-631-2373
Press: Lyn Chitow Oakes, CMO, 650-631-2379

How they describe themselves: Tyfone’s unified technology platform enables 2-way, end-to-end secure communications for mobile banking, contactless payments, and retail merchant services. The bank-branded, patented memory card mobile solution is carrier agnostic. The bank controls the transaction, the content, its customer relationships, and owns the mobile channel, providing the lowest total cost of ownership. Tyfone integrated a secure element into its memory card with a contactless payments chip and antenna. Tyfone’s solution supports non-memory card functions: account activation, FFIEC-compliant, multi-factor user authentication, cryptography key storage, and secure payments. Communication connectivity is consumer-driven via text messaging or data service.

What they think makes them better: Tyfone’s solution has a significant differentiator – a memory card, enabling up to NIST level 4 (internet banking is NIST level 2.5), no SIM necessary, and contactless payments from one expert source for everything in mobile. No other provider offers this level security for mobile without operator disintermediation. It works with existing NFC merchant terminals (no merchant investment required), without a network connection or change in the handset technology. Tyfone offers a downloadable application, mobile browsing, and SMS, in one platform. Contactless payments must have an application on the device, provisioned Over-the-Air or from a memory card. Browser-only solutions cannot match this.

Contacts:

Bus. Dev.: Mike Feliciano, Senior Vice President, [email protected]
Press: Carol Grunberg, Director of Marketing, [email protected], 503-546-9364
Sales: Robert Joseph, Tyfone Sales, US, 503-226-3939