Data analytics and insights company NICE announced a strategic partnership this week. The Israel-based company has teamed up with Brightstar India, a subdivision of Brightstar Global that manages mobile devices across the wireless ecosystem.

The partnership will support the launch of NICE Uptivity, a workforce optimization solution for small-to-medium sized businesses (SMBs). Nice Uptivity offers tools such as quality assurance, speech and data analytics, coaching, and customer surveys. The tool’s modular structure allows for custom configurations that are tailored to scale to individual businesses. The companies will launch NICE Uptivity to mid-market organizations in India, Sri Lanka, Bangladesh and Nepal.

Darren John Rushworth, President of NICE APAC said the partnership is about “bringing the market leading WFO suite for SMEs to the Indian and South Asian markets.” Rushworth continued, “Our collaboration to introduce the Uptivity WFO Suite will greatly benefit companies which are poised for growth or have multi-location operations…. NICE solutions, provided and supported by Brightstar India, are helping to bridge the gap between the needs of today and the goals of tomorrow.”

NICE’s 6,500 employees work in 35 offices across the globe. Founded in 1986, the company serves 2,500 customers, 85% of which are Fortune 100 companies. Among NICE’s clients are Alliance Data, Walgreens, and Capital One. At FinovateEurope 2015, the company showcased Real-Time Authentication, a passive, phone-based authentication offering that leverages voice biometrics. Earlier this month, NICE earned its status in the Risk Management category of Amazon’s AWS Financial Services Competency Program. In July, the company teamed up with Tableau Software to launch a visual analytics solution.