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MoneyDesktop Launches a Targeted Offers Program, Announces Partnership with Visa


Today, MoneyDesktop demonstrated how it integrated Deals into its PFM:
“Deals by MoneyDesktop, rises above the noise of other untargeted, complex offers platforms by fully integrating into MoneyDesktop’s PFM backbone and using anonymized user transaction data to deliver a three-pronged value proposition:
Value to Financial Institutions (FI’s) – With compelling offers pushed daily to account holders, FI’s will:
    1. Drive loan growth from increased PFM adoption, account aggregation and transaction data
    2. Acquire new account holders faster and at lower costs with Deals viral sharing capabilities
    3. Acquire new merchant accounts as the result of relationships built with local merchants
Value To Merchants – Deals leverages actual transaction data and empowers Merchants to:
    1. Target consumers that are buying in their category but not from them 
    2. Track and measure actual customer acquisition and customer spending data
    3. Implement an automatic and paperless redemption tool without complicating operations
Value To End-Users – Via the Deals app, Users receive unprecedented value through:
    1. Offers, individually tailored from personal transaction data, for items they’re already buying 
    2. An automatic redemption process that eliminates cumbersome coupons and promo codes
    3. Automatically issued electronic cash-back for Deals that have been redeemed
MoneyDesktop combines all the best practices in the offers space with its award-winning PFM and eliminates the huge value disconnect of other offers programs. This puts MoneyDesktop in a whole different category with a game-changing solution for FI’s and Merchants that will positively impact the lives of millions of consumers.”
Product Launched: May 2012
HQ Location: Provo, UT
Company Founded: March 2010
Metrics: Triple-digit growth over the past 2 years, 22 online banking/core/payment network partners, 260+ FI clients, 45 employees
Introducing Ryan Caldwell (CEO) and Matt West (VP of Sales)